Craftsman Plus worked hand in hand with the Walgreens mobile team to craft their perfect video. The key objective here was to increase conversions, grow engagement and educate consumers using the Walgreens app. The video Craftsman Plus produced has been running in the App Store and Google Play since its inception. Our video has successfully conveyed the seamless functionality of the app and accentuates key features that directly benefit the lives of Walgreens consumers. Craftsman Plus abided to the Walgreens brand guidelines in order to deliver a straightforward, yet sharp explainer video that accurately depicts the product at hand and helps users navigate their way around the UI.