INSIGHT

Based on the seasonality of retailers, Craftsman Plus has produced themed mobile content for the chic shopper. Inspired by the vintage and indie retailer of women’s clothing, ModCloth uses its own stunning products and brand image to encourage consumers to look their best, to feel confident, and to be the best you as you shop for fashionable swimwear, décor, shoes, clothing &more. We combined a various stockpile of static photography, animations from the app's UI, and upbeat music to demonstrate the seamless mobile product in order to find users who want to shop for fashion and save on signature style items.