Craftsman Plus worked closely with the Sam's Club mobile team to craft a video that praises their members and explains the benefits of using the Sam's Club app. The video was built to increase conversions, grow engagement and educate consumers using the Sam's Club app. This feature is efficient and conveys the message in an easy to understand way, showcasing features that directly benefit consumer’s lives. The video is simple yet straightforward and paints an accurate picture of the product, sticking to the Sam's Club brand guidelines that members (both current and future) have come to recognize and expect.