Builder Agent
Tell it what to do and it does it. Generate 20 variants for testing, swap CTAs across the set, refresh underperforming creatives. The agent does the work your creative team would.
Build Ads with Intelligence
AI infrastructure for high-volume creative that never compromises on performance.
Our Brand Partners
- SEGA
- Epic Games
- Riot Games
- Wizards of the Coast
- Scopely
- Activision
- Big Fish Games
- Jam City
- Zynga
- Blizzard
- Hasbro
- $1B+
ad spend powered - 2B
pre-click data points annually - 200+
pre-built templates - 15 min
brief-to-build
Real Ads. Real Results.
Real ads built on CRAFTSMAN+. Try them yourself.
The UA
Creative Cheat Code
Strategy starts with data. Know what performs before you build.
Turn Prompts into Playables
Need more developer resources for custom creative? Our agent writes the code to fill the gap. Custom mechanics, generated from a prompt, built right into your creative.
Creative Strategy
Know what to build before you build it. Get concept and trend recommendations grounded in live campaign data across your vertical, your competitors, and every ad channel.
Analytics Insights
Our Analytics Agent analyzes live campaign data across your playables to uncover what’s driving performance, where users disengage, and what to optimize next.
Our Platform
Your Creative Infrastructure
Stop sacrificing fidelity for speed. Build premium MRAID & HTML5 compliant ad experiences with a dedicated game engine. Zero custom code, one-click export across every network.
Analytics
Engagement Fully Visualized
Go beyond CTR with pre-click data. Track every tap, identify drop-off points, and generate the high-intent signals required for maximizing ROAS.
Our Clients
Real teams. Real results. From concept to results in record time.
For the first time ever since running playables, we’ve been able to produce ad units that meet and in some cases exceed our lofty ROAS goals.Learn More
The CRAFTSMAN+ team helped us unlock a scalable way to engage users, capture new budgets, and collect critical data to optimise our in-app mini-game experience.Learn More
With CRAFTSMAN+, we were able to instantly start creating playable ads for our clients at scale. CRAFTSMAN+ truly understands our needs as a mobile DSP.Learn More
CRAFTSMAN+ helped us scale from concept to launch in record time. That speed lets us test more, refresh faster, and deliver campaigns that truly resonate.Learn More
Craftsman Play has profoundly transformed our approach to playables. We’re now able to swiftly experiment with any concept we conceive, compressing weeks into days.Learn More
Playable ads drive significantly faster installs over video and display ads. This gives us confidence that playable ads are driving stronger incrementality compared to other ad formats.Learn More
Trust the numbers
Real campaign data. Not lab test theories.
- +0% Increase in creative output
- 0%+ Reduction in production costs
- +0% Increase in ROAS
- +0% CTR
Empower your workflow with more than 30+ Export Partners
- SEGA
- Epic Games
- Riot Games
- Wizards of the Coast
- Scopely
- Activision
- Big Fish Games
- Jam City
- Zynga
- Blizzard
- Hasbro
Services
Full-Throttle Creative Production
Strategy, interactive dev, UGC, and video. One elite team for every creative format.
- 01
Winning Playables
High-fidelity interactive ads engineered to win on any global network.
- 02
Video + Performance UGC
Creator UGC and video designed to maximise your IPM.
- 03
Strategy + Art Direction
Technical creative direction that aligns brand with high-scale ROI.
- 04
Optimised + Dynamic Creative
Variants and testing that compound your performance over time.
