INSIGHT

News is always changing and it’s difficult to keep up with all the new trends, talking points, and misguided tweets. Shows the ease by which Apple News delivers the news direct to you.

In order to show Apple at your fingertips, Craftsman Plus took on a novel newspaper feel, showing the seamless user experience of Apple’s News app with animations of our own. By matching the visuals with an upbeat theme song, music interacts with each shot and the various news outlets. The team of designers completely capture everything that is Apple. Sleek, innovative, modern, and user friendly. We showed that sometimes simplicity stands out as the best. We wanted to convey that this app provides constant news at your fingertips. Apple News directs this to you based on your interests and concerns. By launching a campaign around growing new downloads for the Apple News app, users continue to be captured by the ease that comes with the Apple brand.