INSIGHT

Craftsman Plus worked closely with Netmarble to promote the Western Market release of Lineage II. CMP was there from the pre-registration campaign to global launch of the title and from conceptualization to execution of each creative. The videos, eight in all, effectively showcased some of the most exciting aspects of the game, accompanied by copy that provided viewers insight into key features that can't be found in any other mobile game on the market. The challenge was amplified as CMP strove to stand out amongst creatives being built by competing agencies. We hope you enjoy our contribution!