Craftsman Plus works alongside Plexus through the app’s development, design, and launch phase to build a succinct finely-tuned explainer video. The voice over went through as many iterations as the video; after fine-tuning and reorganizing the message, it follows a clear and logical arc leaving the audience compelled to choose Plexus as the new-age business card. The imagination and ease of the video helped build brand recognition and brought Plexus a large influx of users leading up to and after it’s launch.