Craftsman Plus produced App Store Videos for Shopbop in order to target their fashion forward female market. Shopbop’s app has a multitude of unique UI functionalities, such as “What’s New” and “Lookbook”, insofar that their App is so much more than a shopping platform, it’s a lifestyle manual. This is something CMP successfully highlighted in the video we produced, ensuring all unique features of the UI were accentuated in order to optimize app store differentiation. Craftsman Plus’ video specifically attracts loyal consumers through showcasing how the video can be integrated into one's daily routine, as opposed to one-off purchases. Through our strategic choice of highlighted UI functionalities we successfully collaborated with Shopbop to create content that entices loyal consumers and repeat in-app users.