The goal of this video was to increase engagement and quality installs while also decreasing eCPI across mobile platforms. To do this, we highlighted Thrive Market’s brand messaging and crafted a 30-second feature ad as well as a shorter 10-second ad for Snapchat.
Both videos were successful, bordering on viral. After preliminary numbers, eCPI dropped as much as 45%. We repurposed and resized the video with a handful of different CTAs to expand to other social networks.
This was Craftsman Plus’s first project, but we never want to rest on our laurels. We strive to craft the next best video at every turn.