The goal of this video was to increase engagement and quality installs while also decreasing eCPI across mobile platforms. To do this, we highlighted Thrive Market’s brand messaging and crafted a 30 second feature ad as well as a shorter 10 second ad for Snapchat.
Both videos were successful, boarding on viral. After preliminary numbers, eCPI dropped as much as 45%. We repurposed and resized the video with a handful of different CTAs to expand to other social networks.
This was Craftsman Plus’s first project, and the success remains proof of our knowledge of performance marketing and shows the strong foundation our company was built upon.