INSIGHT

Craftsman Plus worked with Tinder on an ambitious project. We strove to tell a brand story in a beautiful 3D environment... all in 30 seconds or less. CMP conceived and created everything you see and hear throughout this video. We created a pair of heroes, Adelaide and Darcy, who escape their digital worlds to create stories of their own. We imagined background characters so absorbed in their own worlds they fail to see beyond the screens in front of their faces. And we created a bird! to inspire the viewer to get off their phones and get together to enjoy activities they love.