Case Study · App Developers
ELEVATE BRINGS FRESH CREATIVE TO LEARNING MINDS
60%
INCREASE IN IPM FOR GAMEPLAY UA VIDEOS
50%
LOWER CPM
22%
LOWER CPI FOR IG STORIES
CREATIVE FATIGUE ISN'T ADDING UP
Elevate spent a year running the same handful of creatives and was looking to increase both the quality and volume of their ads in order to propel growth to the next level.
CRAFTSMAN+ ADDS MORE TO THE EQUATION
CRAFTSMAN+ produced a variety of different creatives to test, finding the sweet spot with gameplay UA videos. CRAFTSMAN+ leaned into this video formula, creating high-performing ads that attracted users as well as establishing a strong and recognizable brand aesthetic.
"The CRAFTSMAN+ team is well-versed in UA creative best practices and gave us a ton of guidance on customizing assets specific to Facebook placements."
— OLIVER WANG, SR GROWTH MANAGER
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