CRAFTSMAN+ is an AI-powered ad platform for designing, generating, and publishing high-fidelity playable and HTML5 ads at scale. It combines a dedicated game engine, pre-built templates, and live campaign data so creative teams can ship more variants without sacrificing performance.

How fast can I produce a playable ad with CRAFTSMAN+?

Most clients move from brief to playable in around 15 minutes by combining the Builder Agent with the template library. Custom mechanics generated from a prompt slot directly into the creative.

Which ad networks does CRAFTSMAN+ support?

CRAFTSMAN+ exports MRAID and HTML5 compliant creatives to more than 30 ad networks and DSPs, including AppLovin, Unity, Moloco, InMobi, Liftoff, Digital Turbine, and Verve.

How does the Analytics Agent improve ROAS?

The Analytics Agent analyses pre-click data across your live playables to surface what is driving engagement, where users disengage, and which creative levers to pull next. Clients see an average +13% increase in ROAS and +25% CTR.

Do I need engineers to build playables in CRAFTSMAN+?

No. The platform requires zero custom code by default. When custom mechanics are needed, the prompt-to-playable agent writes the code so designers can ship without an engineering backlog.

CRAFTSMAN+ — Playable ads, powered by AI

Our Brand Partners

SEGA
Epic Games
Riot Games
Wizards of the Coast
Scopely
Activision
Big Fish Games
Jam City
Zynga
Blizzard
Hasbro

$1B+
ad spend powered
2B
pre-click data points annually
200+
pre-built templates
15 min
brief-to-build

Build more. Spend less. Go faster.

Classic

Brief Day 1
Hire dev Week 1
Scope Week 2
Build Weeks 3-4
QA Week 5
Fix bugs Week 6
QA again Week 7
1 concept Week 8+

8+ weeks. 1 concept.

CRAFTSMAN+ Way

Bring an idea.
AI generates a winning concept.

Agent builds
the playable in real time.

Preview live.
Make edits in natural language.

Export Everywhere.
Live in seconds.

Generate Variants
Based on Live Insights.

#1. Bring an idea. AI generates a winning concept.
#2. Agent builds the playable in real time.
#3. Preview live. Make edits in natural language.
#4. Export Everywhere. Live in seconds.
#5. Generate Variants Based on Live Insights.

Meet your creative engine

PLAY EDITOR

Design Without Limits. Ship Without Code.

Build premium HTML5 ad experiences from scratch or customize with our extensive template library. High-level interactivity, zero custom code, and one-click export to every major ad network.

AI ASSIST

From brief to playable in minutes.

Drop in a brief and watch the editor spin up motion, layout and copy variations. Iterate on the ones that work, throw away the ones that do not.

TEMPLATES

Production-grade starting points, on tap.

A library of vetted playable patterns ready to lift, theme, and ship. Every template ports cleanly across every network format.

ONE-CLICK SHIP

Export to every major ad network at once.

Push a single creative to Meta, TikTok, Applovin, Unity, Google, and the rest. Network specs are handled for you under the hood.

INSIGHTS

Live engagement signals, ready for action.

Drop-off, time-to-interact, completion. Watch your creatives perform and feed the wins back into the next iteration without leaving the workspace.

Builder Agent

Tell it what to do and it does it. Generate 20 variants for testing, swap CTAs across the set, refresh underperforming creatives. The agent does the work your creative team would.

Turn Prompts into Playables

Need more developer resources for custom creative? Our agent writes the code to fill the gap. Custom mechanics, generated from a prompt, built right into your creative.

Creative Strategy

Know what to build before you build it. Get concept and trend recommendations grounded in live campaign data across your vertical, your competitors, and every ad channel.

Analytics Insights

Our Analytics Agent analyzes live campaign data across your playables to uncover what’s driving performance, where users disengage, and what to optimize next.

Built ForAll Teams. All Sizes.

Winning Creative. Fast Production. Zero Bottlenecks.

Gaming

Test more concepts. Ship more winners. Scale what works.
Ecommerce

Turn every product into an interactive ad that drives sales.
Ad Platforms

Scale playable production across your full client roster.
Brands

Brand creative that earns attention, not just impressions.

Build interactive ads. No code. No limits.

Build more. Spend less. Go faster.

Classic

CRAFTSMAN+ Way

Meet your creative engine

Design Without Limits. Ship Without Code.

From brief to playable in minutes.

Production-grade starting points, on tap.

Export to every major ad network at once.

Live engagement signals, ready for action.

The UA
Creative Cheat Code

Builder Agent

Turn Prompts into Playables

Creative Strategy

Analytics Insights

Built ForAll Teams. All Sizes.

Winning Creative. Fast Production. Zero Bottlenecks.

Gaming

Ecommerce

Ad Platforms

Brands

Empower your workflow with more than 30+ Export Partners

See what intelligent ads look like