In today’s digital advertising landscape, every detail matters, and end cards are a vital component that can significantly impact your campaign's success. These final screens of your video ads serve as crucial touchpoints, guiding viewers toward taking action—whether that's downloading an app, visiting a website, or making a purchase.
End cards are the screens that appear after your video ad has played, giving viewers a clear path to take action. Whether it's installing an app, visiting a website, or making a purchase, end cards provide an opportunity to reinforce your message and encourage viewers to engage further. Think of them as your last chance to make an impression and drive conversions.
The power of end cards at enhancing your campaigns is backed by impressive data:
Not all end cards are created equal. Let's break down the different types and how they perform:
These simple, non-moving images provide a clear call-to-action and can be incredibly effective when designed well. They're perfect for reinforcing your brand message and giving users a straightforward path to conversion.
Video end cards maintain the momentum of your ad by providing additional content after the main video concludes.
Now, if you really want to knock it out of the park, interactive end cards are your heavy hitters. These end cards allow users to interact with your ad, whether it's through a mini-game, a product demo, or a playable ad experience.
Triple-page ads combine a video ad with two end cards, creating three distinct opportunities for user engagement. This format gives you more real estate to showcase your product or app features, increasing the chances of hitting that sweet spot with your audience.
Example of How It Works:
To make the most of end cards, consider these key strategies:
Your end card should be a feast for the eyes, not a boring afterthought. Use high-quality images, vibrant colors, and eye-catching designs that align with your brand identity. Remember, this is your last chance to make a visual impression, so make it count.
Make it crystal clear what you want users to do next. Use action-oriented language and make your CTA button stand out. Limit yourself to no more than three CTAs to avoid overwhelming the viewer.
Craft CTAs using three key elements:
Example CTAs:
With the majority of digital ad consumption happening on mobile devices, ensure your end cards are optimized for smaller screens. Make buttons easily tappable and text readable on mobile devices.
Incorporate elements of social proof, such as user ratings, testimonials, or download numbers, to build credibility and encourage action.
For interactive end cards, consider incorporating gamification elements. This could be a simple quiz, a mini-game, or a challenge that engages users and makes your ad more memorable.
End cards are more than just a nice-to-have – they're a crucial component of a high-performing digital ad strategy. Whether you're looking to boost engagement, drive installs, or improve your overall ROI, end cards can help you get there. By implementing these best practices and continuously refining your approach, you can create end cards that not only capture attention but also drive meaningful results for your campaigns.
Are you ready to take your digital ads to the next level? At CRAFTSMAN+, we specialize in crafting compelling end cards that not only capture attention but also drive conversions. Contact us today to learn how our creative ad services can help you optimize your campaigns and achieve outstanding results.