PLAYABLE ADS: WHAT ARE THEY AND WHY THEY MATTER
In the ever-evolving landscape of digital advertising, finding innovative ways to engage audiences and leave a lasting ...
CRAFTSMAN+ Bolsters Team in Q4 with the Appointment of President, Director of Customer Success, and Director of FP&A
New York, NY- October 06, 2023 CRAFTSMAN+, a global leader in creative ad technology, today announced the appointment ...
The Future of Ad Creatives: How AI and AR Are Changing the Marketing Landscape
Over the past few years, marketing and advertising have undergone a significant transformation, thanks to the emergence ...
WHAT IS TIME TO INSTALL AND HOW IT CAN HELP TO OPTIMIZE YOUR ADVERTISING CREATIVE STRATEGY?
In the fast-paced world of digital advertising, every second counts. Marketers are constantly looking for ways to ...
OPTIMIZE YOUR CREATIVE PROCESS WITH CRAFTSMAN+ BEST PRACTICES
Creative agencies are the driving force behind captivating and effective creative advertising campaigns. But how can ...
HOW TO WIN WITH PLAYABLES
Now, more than ever, brands are searching for different ways to reach their audience on another level– and they are ...
The Advantages of an Integrated Playable Ad Platform
Playable ads are a powerful tool for advertisers, providing users with an interactive experience within the ad itself. ...
Interactive Advertising Redefined: How Playable Ads Benefit Brands
The increase in mobile device usage, with US adults now spending over 4 hours a day on their smartphones and tablets, ...
FROM SELFIE TO SALES: THE SURPRISING IMPACT OF UGC ON CONSUMER BEHAVIOR
As social media evolves, so too do consumer priorities– relying on user reviews, rather than advertising, to determine ...
Unlock the Power of UGC and Playable Ads: The Ultimate Combination
You may have heard us mention User-Generated Content (UGC) and playable ads a few times. Honestly, we can’t stop ...