Breaking Barriers: The Case for Gender Parity in Advertising
While progress has been made, gender bias persists in advertising. A 2024 report shows that men have three times as ...
Why Creative Diversification is Critical for Q5
As we head into the final months of the year, marketers and brands are gearing up for the most crucial period in their ...
5 Essential Strategies for Crafting Ads for Millennials
Craft Class: Senior Producer, Max Berger, on the Craft and Production of Digital Ads
Craft Class: Stories of Creativity and Innovation Welcome to "Craft Class," where we highlight the talented individuals ...
5 Secrets to Winning Q4 Holiday Creatives
As we approach the holiday season, brands are gearing up for one of the most crucial periods in the retail calendar. ...
Unlocking Growth: Insights from Dataseat's Mark Menery
In an era where digital advertising is increasingly competitive, the need for innovative solutions has never been more ...
Gamification: Engaging All Learning Types in Advertising
In an era where attention spans are dwindling and competition for consumer engagement is fierce, gamification is a ...
5 Ways to Gamify Your Ads
In today's crowded marketplace, capturing the attention of consumers is more challenging than ever. Traditional ...
Josh Chandley
CRAFTSMAN MASTER is an interview series that showcases the expertise and insights from the mobile app industry's elite. ...