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Craftsman+ Blog

07/9/246 min read

Playing Fair: Navigating the Ethics of Gamification

In a world where engagement is currency, gamification has emerged as a powerful tool to captivate audiences and drive ...
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07/2/245 min read


As mobile platforms become increasingly central to our daily lives, marketers are tapping into innovative ways to not ...
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06/24/248 min read

From Boomers to Gen Z: Crafting Ads That Speak Across Ages

In today’s marketplace, understanding the unique experiences and needs of specific customers is essential to winning ...
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06/18/245 min read

5 Ways to Harness In-Store Media for Retail Growth

Welcome to a revitalized era of in-store experiences! Following a challenging period during the pandemic, where retail ...
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06/11/245 min read

How to Boost Your Brand with User-Generated Content

User-generated content (UGC) is not just a marketing buzzword—it’s a powerful tool for enhancing authenticity and ...
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06/4/245 min read

Key Mobile Gaming Trends and Ad Strategies for 2024

After a few challenging years in the mobile gaming industry, during which the economy dipped after the engagement and ...
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05/31/244 min read

Craft Class: Crafting Innovation: Embracing Change and Cultivating Culture

Craft Class: Stories of Creativity and Innovation Welcome back to "Craft Class," a series where we explore the journeys ...
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05/22/245 min read

The Power of Creative Testing

Rigorous testing of ad creatives is not just a good practice; it's vital to elevating your mobile ad campaigns to new ...
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05/15/242 min read

CRAFTSMAN+ Launches CTV and DOOH Creative Advertising Solutions

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05/14/245 min read

Future-Proof Your Mobile Marketing: Insights from MAU 2024

As always, the mobile marketing landscape is constantly evolving to keep up with changing technology and consumer ...
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