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Craftsman+ Blog

07/9/246 min read

Playing Fair: Navigating the Ethics of Gamification

In a world where engagement is currency, gamification has emerged as a powerful tool to captivate audiences and drive ...
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07/2/245 min read


As mobile platforms become increasingly central to our daily lives, marketers are tapping into innovative ways to not ...
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06/24/248 min read

From Boomers to Gen Z: Crafting Ads That Speak Across Ages

In today’s marketplace, understanding the unique experiences and needs of specific customers is essential to winning ...
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06/18/245 min read

5 Ways to Harness In-Store Media for Retail Growth

Welcome to a revitalized era of in-store experiences! Following a challenging period during the pandemic, where retail ...
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06/11/245 min read

How to Boost Your Brand with User-Generated Content

User-generated content (UGC) is not just a marketing buzzword—it’s a powerful tool for enhancing authenticity and ...
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06/4/245 min read

Key Mobile Gaming Trends and Ad Strategies for 2024

After a few challenging years in the mobile gaming industry, during which the economy dipped after the engagement and ...
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05/31/244 min read

Craft Class: Crafting Innovation: Embracing Change and Cultivating Culture

Craft Class: Stories of Creativity and Innovation Welcome back to "Craft Class," a series where we explore the journeys ...
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05/22/245 min read

The Power of Creative Testing

Rigorous testing of ad creatives is not just a good practice; it's vital to elevating your mobile ad campaigns to new ...
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05/14/245 min read

Future-Proof Your Mobile Marketing: Insights from MAU 2024

As always, the mobile marketing landscape is constantly evolving to keep up with changing technology and consumer ...
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05/7/244 min read

The Crucial Role of Creatives in Today's Mobile Landscape

The business of mobile advertising has changed dramatically since the birth of the app store in 2008. Thanks to ...
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