AI vs. Human Creativity: Navigating the Future of Advertising
AI's role in advertising has been a hot topic, with many major brands adopting AI-powered creative generation platforms ...
5 WAYS TO ENGAGE GEN Z WITH INTERACTIVE ADS
Born between 1997 and 2012, Generation Z is rapidly becoming a dominant force in the consumer market. As digital ...
TOP 5 PLAYABLE GAME MECHANICS
In today's crowded marketplace, capturing and retaining user attention has become increasingly challenging. Enter a ...
Key Mobile Gaming Trends and Ad Strategies for 2024
After a few challenging years in the mobile gaming industry, during which the economy dipped after the engagement and ...
Bridging Worlds: The Benefits of Console and PC Game Promotion in Mobile Apps
In an era when mobile screens are often the first and last thing people see everyday, advertising in-app has become a ...
The Future of Ad Creatives: How AI and AR Are Changing the Marketing Landscape
Over the past few years, marketing and advertising have undergone a significant transformation, thanks to the emergence ...
WHAT IS TIME TO INSTALL AND HOW IT CAN HELP TO OPTIMIZE YOUR ADVERTISING CREATIVE STRATEGY?
In the fast-paced world of digital advertising, every second counts. Marketers are constantly looking for ways to ...
OPTIMIZE YOUR CREATIVE PROCESS WITH CRAFTSMAN+ BEST PRACTICES
Creative agencies are the driving force behind captivating and effective creative advertising campaigns. But how can ...
Top App Store Optimization Best Practices for 2023
In today's competitive app market, mobile marketers must improve their app's visibility to drive more downloads.
WHY REWARDED VIDEO IS THE NEXT WAY TO ADVERTISE
Imagine someone is on their lunch break, so they grab their phone to play one of their favorite mobile games. They’re ...