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Craftsman+ Blog

08/14/245 min read

AI vs. Human Creativity: Navigating the Future of Advertising

AI's role in advertising has been a hot topic, with many major brands adopting AI-powered creative generation platforms ...
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08/7/245 min read

5 WAYS TO ENGAGE GEN Z WITH INTERACTIVE ADS

Born between 1997 and 2012, Generation Z is rapidly becoming a dominant force in the consumer market. As digital ...
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07/30/246 min read

TOP 5 PLAYABLE GAME MECHANICS

In today's crowded marketplace, capturing and retaining user attention has become increasingly challenging. Enter a ...
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06/4/245 min read

Key Mobile Gaming Trends and Ad Strategies for 2024

After a few challenging years in the mobile gaming industry, during which the economy dipped after the engagement and ...
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03/26/246 min read

Bridging Worlds: The Benefits of Console and PC Game Promotion in Mobile Apps

In an era when mobile screens are often the first and last thing people see everyday, advertising in-app has become a ...
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10/4/233 min read

The Future of Ad Creatives: How AI and AR Are Changing the Marketing Landscape

Over the past few years, marketing and advertising have undergone a significant transformation, thanks to the emergence ...
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10/3/235 min read

WHAT IS TIME TO INSTALL AND HOW IT CAN HELP TO OPTIMIZE YOUR ADVERTISING CREATIVE STRATEGY?

In the fast-paced world of digital advertising, every second counts. Marketers are constantly looking for ways to ...
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09/8/235 min read

OPTIMIZE YOUR CREATIVE PROCESS WITH CRAFTSMAN+ BEST PRACTICES

Creative agencies are the driving force behind captivating and effective creative advertising campaigns. But how can ...
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03/16/235 min read

Top App Store Optimization Best Practices for 2023

In today's competitive app market, mobile marketers must improve their app's visibility to drive more downloads.
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02/6/234 min read

WHY REWARDED VIDEO IS THE NEXT WAY TO ADVERTISE

Imagine someone is on their lunch break, so they grab their phone to play one of their favorite mobile games. They’re ...
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