How to Boost Your Brand with User-Generated Content
User-generated content (UGC) is not just a marketing buzzword—it’s a powerful tool for enhancing authenticity and ...
Real Voices, Real Impact: UGC Success Stories in Mobile Gaming
User-generated content (UGC) is fast-becoming a key creative strategy for brands seeking to drive positive brand ...
UNLOCKING WINNING CREATIVES WITH AB TESTING
For brands, taking the time to identify winning creatives via regular A/B testing creatives is a key lever of digital ...
WHAT TO LOOK FOR IN 2024: CRAFTSMAN+ PREDICTS
NAVIGATING THE FUTURE OF ADVERTISING As we step into the advertising realm of 2024, the landscape is evolving at an ...
FROM SELFIE TO SALES: THE SURPRISING IMPACT OF UGC ON CONSUMER BEHAVIOR
As social media evolves, so too do consumer priorities– relying on user reviews, rather than advertising, to determine ...
Unlock the Power of UGC and Playable Ads: The Ultimate Combination
You may have heard us mention User-Generated Content (UGC) and playable ads a few times. Honestly, we can’t stop ...
The Rise of User-Generated Content (UGC): Top Trends and Insights
Have you ever been scrolling through social media, saw someone using a product, and thought, “Omg, I need that!” You’re ...