You may have heard us mention User-Generated Content (UGC) and playable ads a few times. Honestly, we can’t stop talking about them! And for good reason.
Unlike traditional ads that flood our feeds, UGC and playable ads offer a unique and captivating experience. As a savvy marketer, you're always on the lookout for the latest trends to showcase your brand and cultivate customer loyalty. And guess what? UGC and playable ads deliver all that and more!
Let’s take a quick look at just how powerful UGC and playable ads are.
UGC: Connecting users and brands through authenticity
Studies show that UGC outshines branded content when it comes to engaging audiences. In fact, 6 in 10 marketers report higher engagement rates with UGC in marketing and communication channels. Furthermore, a whopping 79% of people admit that user-generated content significantly influences their purchasing decisions. Authenticity matters, and UGC wins hearts with 60% of consumers considering it the most genuine form of marketing content.
Playable ads: Connecting users and brands through gamification
Playable ads offer substantial benefits including significantly enhancing user engagement and retention rates. With interactive gameplay or simulations, they offer a tangible experience that builds trust and leads to conversion rates three times higher than regular video ads.
Additionally, playable ads are 32% more memorable than non-interactive ads, thanks to their interactive elements that leave a lasting impression. Studies show that playable ads can boost retention rates by a whopping 30-40%. By letting users interact and play with the ad content, they create an immersive experience that keeps people engaged for longer.
The data speaks for itself. Customers can’t get enough of UGC and playable ads!
UGC meets playables for unforgettable brand experiences
Marketers can leverage the combined power of user-generated content (UGC) and playable ads to create compelling and highly engaging advertising campaigns. By incorporating UGC into playable ads, marketers can tap into the authenticity and relatability that UGC offers, while also harnessing the interactive nature of playables.
Get Ahead of the Trend…and STAY THERE
The world of interactive ads is new territory and has the power to ramp up your conversions and keep users coming back for more. So start thinking of how you can work UGC and playable ads into your marketing strategy.
Which types of gameplay does your audience want? What kind of creators will draw user attention?
Trust us, UGC and playable ads could be a game-changing ingredient in your marketing strategy.
Let’s Get Started
CRAFTSMAN+ has been designing playables for years–our dedicated platform Craftsman Play was built to enable the easy creation and automation of playable ads.
We also know UGC, and we know it well. With our UGC Studio, brands can create the ideal environment to connect with their audience across social media channels.
If you’re ready to experience the benefits of UGC and playable ads, reach out to us for a free consultation!