Click, Convert, Repeat: How to Win with App-to-Web Campaigns
In a multichannel world, app-to-web advertising is the strategy delivering serious performance. Here’s how to make it ...
The Power of Creative Testing
Rigorous testing of ad creatives is not just a good practice; it's vital to elevating your mobile ad campaigns to new ...
Future-Proof Your Mobile Marketing: Insights from MAU 2024
As always, the mobile marketing landscape is constantly evolving to keep up with changing technology and consumer ...
Interactive Advertising Redefined: How Playable Ads Benefit Brands
The increase in mobile device usage, with US adults now spending over 4 hours a day on their smartphones and tablets, ...
FROM SELFIE TO SALES: THE SURPRISING IMPACT OF UGC ON CONSUMER BEHAVIOR
As social media evolves, so too do consumer priorities– relying on user reviews, rather than advertising, to determine ...
5 Creative Ways Travel Apps Can Drive User Engagement
Travel apps have become essential to modern-day traveling, offering convenient ways to book flights and hotels, plan ...
Top App Store Optimization Best Practices for 2023
In today's competitive app market, mobile marketers must improve their app's visibility to drive more downloads.