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Craftsman+ Blog

03/18/245 min read

Unlocking the Power of Play: HTML5 and Video-Based Playable Ads

Did you know there is more than one type of playable ad? Among playable ads, there are two primary formats: HTML5 ...
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03/5/245 min read

Game On: Engaging Audiences and Building Brand Loyalty with Gamification

Who doesn’t love playing games? Whether it’s entering an exclusive giveaway or tapping through a playable ad, ...
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02/23/246 min read

Real Voices, Real Impact: UGC Success Stories in Mobile Gaming

User-generated content (UGC) is fast-becoming a key creative strategy for brands seeking to drive positive brand ...
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02/6/246 min read

UNLOCKING WINNING CREATIVES WITH AB TESTING

For brands, taking the time to identify winning creatives via regular A/B testing creatives is a key lever of digital ...
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01/31/246 min read

Best Practices for Creating and Implementing Effective Playable Ads

In today’s crowded omnichannel marketplace, ad fatigue is on the rise. In fact, two-thirds of consumers (66%) wish they ...
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01/19/2410 min read

WHAT TO LOOK FOR IN 2024: CRAFTSMAN+ PREDICTS

NAVIGATING THE FUTURE OF ADVERTISING As we step into the advertising realm of 2024, the landscape is evolving at an ...
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12/5/232 min read

WHY GAMING APPEALS TO OUR PSYCHOLOGY

Video games have become a global phenomenon, captivating millions of players across the world. Beyond their ...
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11/21/235 min read

PLAYABLE ADS: WHAT ARE THEY AND WHY THEY MATTER

In the ever-evolving landscape of digital advertising, finding innovative ways to engage audiences and leave a lasting ...
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10/4/233 min read

The Future of Ad Creatives: How AI and AR Are Changing the Marketing Landscape

Over the past few years, marketing and advertising have undergone a significant transformation, thanks to the emergence ...
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10/3/235 min read

WHAT IS TIME TO INSTALL AND HOW IT CAN HELP TO OPTIMIZE YOUR ADVERTISING CREATIVE STRATEGY?

In the fast-paced world of digital advertising, every second counts. Marketers are constantly looking for ways to ...
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