5 WAYS TO ENGAGE GEN Z WITH INTERACTIVE ADS
Born between 1997 and 2012, Generation Z is rapidly becoming a dominant force in the consumer market. As digital ...
TOP 5 PLAYABLE GAME MECHANICS
In today's crowded marketplace, capturing and retaining user attention has become increasingly challenging. Enter a ...
Craft Class: the Power of Iterative Development at CRAFTSMAN+
Introducing Craft Class: Stories of Creativity and Innovation Welcome to "Craft Class," a new series where we spotlight ...
Unlocking the Power of Play: HTML5 and Video-Based Playable Ads
Did you know there is more than one type of playable ad? Among playable ads, there are two primary formats: HTML5 ...
Game On: Engaging Audiences and Building Brand Loyalty with Gamification
Who doesn’t love playing games? Whether it’s entering an exclusive giveaway or tapping through a playable ad, ...
Real Voices, Real Impact: UGC Success Stories in Mobile Gaming
User-generated content (UGC) is fast-becoming a key creative strategy for brands seeking to drive positive brand ...
UNLOCKING WINNING CREATIVES WITH AB TESTING
For brands, taking the time to identify winning creatives via regular A/B testing creatives is a key lever of digital ...
Best Practices for Creating and Implementing Effective Playable Ads
In today’s crowded omnichannel marketplace, ad fatigue is on the rise. In fact, two-thirds of consumers (66%) wish they ...
WHAT TO LOOK FOR IN 2024: CRAFTSMAN+ PREDICTS
NAVIGATING THE FUTURE OF ADVERTISING As we step into the advertising realm of 2024, the landscape is evolving at an ...
WHY GAMING APPEALS TO OUR PSYCHOLOGY
Video games have become a global phenomenon, captivating millions of players across the world. Beyond their ...