AI vs. Human Creativity: Navigating the Future of Advertising
AI's role in advertising has been a hot topic, with many major brands adopting AI-powered creative generation platforms ...
5 WAYS TO ENGAGE GEN Z WITH INTERACTIVE ADS
Born between 1997 and 2012, Generation Z is rapidly becoming a dominant force in the consumer market. As digital ...
TOP 5 PLAYABLE GAME MECHANICS
In today's crowded marketplace, capturing and retaining user attention has become increasingly challenging. Enter a ...
Craft Class: the Power of Iterative Development at CRAFTSMAN+
Introducing Craft Class: Stories of Creativity and Innovation Welcome to "Craft Class," a new series where we spotlight ...
Unlocking the Power of Play: HTML5 and Video-Based Playable Ads
Did you know there is more than one type of playable ad? Among playable ads, there are two primary formats: HTML5 ...
Game On: Engaging Audiences and Building Brand Loyalty with Gamification
Who doesn’t love playing games? Whether it’s entering an exclusive giveaway or tapping through a playable ad, ...
Real Voices, Real Impact: UGC Success Stories in Mobile Gaming
User-generated content (UGC) is fast-becoming a key creative strategy for brands seeking to drive positive brand ...
UNLOCKING WINNING CREATIVES WITH AB TESTING
For brands, taking the time to identify winning creatives via regular A/B testing creatives is a key lever of digital ...
Best Practices for Creating and Implementing Effective Playable Ads
In today’s crowded omnichannel marketplace, ad fatigue is on the rise. In fact, two-thirds of consumers (66%) wish they ...
WHAT TO LOOK FOR IN 2024: CRAFTSMAN+ PREDICTS
NAVIGATING THE FUTURE OF ADVERTISING As we step into the advertising realm of 2024, the landscape is evolving at an ...