Your Go-To Guide to MAU Vegas 2025

What to See, Where to Be, and How to Crush the Biggest Week in Mobile- events, energy, and everything in between.

Heading to Vegas the week of May 19-22? You already know the drill: it’s mobile’s most important week of the year. 

This year the CRAFTSMAN+ team isn’t just showing up—we’re shaping the week. From sharp panels to off-the-record dinners and rooftop mixers, we’re proud to return with events that are Larger than Life — curating the conversations that we know will move the industry forward. We’re also excited to celebrate MAU, which continues to create the space where mobile’s most creative minds can collide, collaborate and reset the bar.

Here is your insider guide on where to be and how to make the most of MAU 2025.

Why MAU Vegas Matters More Than Ever

So why do we keep showing up, year after year? Because MAU continues to set the bar. With four tracks, 100+ speakers, curated meetups, and parties that blur the line between business and unforgettable experience—as Angela Harar, MAU’s VP of Strategy and Growth, aptly puts it in her Mobile Growth Monthly newsletter:

“MAU isn’t just a conference—it’s your competitive edge.”

With shifting consumer habits, AI disruption, and heightened pressure on performance, there’s a reason we’re all still flocking to MAU: it delivers. It’s where real industry connections happen and where smart people come to rethink what’s possible. It’s not just the agenda (though it’s stacked)—it’s the energy. The networking. The serendipity.

This year’s programming hits all the right notes:  

• Brand-new content tracks on AI, CTV, monetization, and global growth
  
  
• A redesigned show floor for spontaneous meetings and discovery
  
  
• The MAU Women’s Forum + roundtables that go deep on leadership and identity
  
  
• A 1:1 Education Meeting Zone for strategic conversations that move the needle
  
  

This year, you’ll find CRAFTSMAN+ across the schedule, from round tables and panels to dinner tables and DJ booths.

The CRAFTSMAN+ MAU Experience: Larger Than Life

We don’t do status-quo. From secret dinners to legendary late nights, we’re making MAU week a vibe. Here’s where you’ll find us: 

The Ryōtei Room

May 19 | 7:00 PM
Secret Location

Bold flavors. Bolder ideas.

We’re kicking off MAU the only way we know how—bold, intimate, and unforgettable. The Ryōtei Room is our signature invitation-only omakase experience that sets the tone for the week ahead. Picture this: a guided chef’s tasting, sake pouring freely, sharp conversation sparking between every course. The vibe? High-caliber, high-energy, and exclusive. Not everything will be posted. Not everyone gets in.

Presented by: Aarki, CRAFTSMAN+, VYBS

MAUi Aloha Hour

May 20 | 2:00–4:00 PM
SkyLofts at MGM Grand

Rooftop views. Craft cocktails. Smart conversation.

We’re teaming up with Singular and InMobi to turn the SkyLoft into a rooftop retreat that blends laid-back vibes with high-value connections.The name says it all: paradise at the top of the MGM Grand. This invite-only happy hour will bring together the brightest minds in mobile for Hawaiian-inspired sips, gourmet bites, panoramic views, and a guest list curated for real conversation—not just small talk. Expect a who’s who of app marketing—and a few surprise guests.

Presented by: Singular, InMobi, CRAFTSMAN+

La Tavola Mobile

May 20 | 6:30 PM
Secret Italian hideaway

Savor la dolce vita with mobile’s tastemakers.

We’re setting the table where the future of mobile gets mapped out between bites of handmade pasta. La Tavola Mobile is a multi-course Italian dinner experience where the future of mobile gets mapped out between dishes of handmade pasta. It's intimate, delicious, and packed with leaders who know how to move markets.

Presented by: Singular, Adikteev, CRAFTSMAN+, Voyantis

The Afters

May 21 | 10:30 PM – 3:30 AM
Encore Beach Club at Night, Wynn Las Vegas

Not the official party. Just the unforgettable one.

MAU’s unofficial afterparty is now officially legendary. Picture this: DJ Hugel spinning poolside, LED lights slicing through the night, and the whole industry letting loose after a packed week. Entry is free, drinks are flowing, and the vibes are larger than life.

Presented by: Adikteev, CRAFTSMAN+, Roku Advertising, Verve
Supported by: MAU

Women in Leader(sip)

May 22 | 11:00 AM – 2:30 PM
MAU Clubhouse, MGM Grand Room 155

Connection. Elevation. Celebration.

Now in its 4th year, Women in Leader(sip) is a high-vibe, invite-only brunch bringing together the women shaping mobile’s future. Alongside mimosas and light bites, enjoy a dynamic panel, curated conversations, and themed activations—from a charm bracelet station and blowout bar to a live tarot lounge, podcast corner, and curated gift suite.

Panel Speakers Include:

• Tiffany Flores, COO, Aarki
  
  
• Sumee Oh, VP Growth, Reach Labs
  
  
• Peggy Anne Salz, Founder, MobileGroove
  
  
• Ngozi Ogbonna, Fractional Marketing Consultant
  
  
• Beth Berger, VP & GM Americas, Moloco
  
  
• Olivia Barnett, CRO, CRAFTSMAN+
  
  
• Maulana Moore, Agency Alliances, AppsFlyer
  
  
  

Presented by: Aarki, AppsFlyer, CRAFTSMAN+, InMobi, Moloco, Rhythm 66, Xsolla, YouAppi
Supported by: MAU

Don’t Miss: Nancy Roberts on the MAU Stage

PANEL: The New AI Stack: Growth Tools That Go Beyond ChatGPT

May 22 | 3:30 PM
Terrace Ballroom 150

How do you scale smarter in the age of AI? Come learn from CRAFTSMAN+ President Nancy Roberts and other experts on the tools and tactics shaping next-gen mobile growth at this not-to-be-missed panel.

Panelists:

• Nancy Roberts, President – CRAFTSMAN+
  
  
• Lindsey Witmer Collins, CEO & Founder – WLCM App Studio
  
  
• Sarah Neill, CEO & Founder – Mys Tyler
  
  

ROUNDTABLE: Imposter Syndrome in Your Career

May 20 | 2:45 – 4:00 PM
Terrace Ballroom 150

Nancy will also join the MAU Women’s Forum to lead a candid roundtable discussion that will unpack the pressures to perform in a fast-moving industry—and how to lead anyway.

CRAFTSMAN+ TIPS: How to Make MAU Vegas Work for You

Whether you’re new to MAU or back as a veteran, a few pro tips go a long way. Here’s how to get the most out of your week:

• Turn on LinkedIn Nearby and keep your QR code on standby for quick connects
  
  
• Use the MAU app to plan your schedule, set meetings, and RSVP to private events
  
  
• Prep a 30-second pitch—you’ll use it more than you think
  
  
• Hydrate + caffeinate wisely (aka don’t schedule deep convos before 9 AM)
  
  
• Document the magic—post-event follow-ups go a long way
  
  

Bonus tip: Don’t ghost the invite-only dinners. They’re where the real deals are made.

Let’s Meet Up in Vegas

MAU is where bold ideas spark—and where CRAFTSMAN+ brings them to life.
We’re bringing the energy, the insights, and the events you won’t forget.

Let’s build what’s next—together.