UNLOCKING WINNING CREATIVES WITH AB TESTING
For brands, taking the time to identify winning creatives via regular A/B testing creatives is a key lever of digital ...
Best Practices for Creating and Implementing Effective Playable Ads
In today’s crowded omnichannel marketplace, ad fatigue is on the rise. In fact, two-thirds of consumers (66%) wish they ...
WHAT TO LOOK FOR IN 2024: CRAFTSMAN+ PREDICTS
NAVIGATING THE FUTURE OF ADVERTISING As we step into the advertising realm of 2024, the landscape is evolving at an ...
WHY GAMING APPEALS TO OUR PSYCHOLOGY
Video games have become a global phenomenon, captivating millions of players across the world. Beyond their ...
PLAYABLE ADS: WHAT ARE THEY AND WHY THEY MATTER
In the ever-evolving landscape of digital advertising, finding innovative ways to engage audiences and leave a lasting ...
CRAFTSMAN+ Bolsters Team in Q4 with the Appointment of President, Director of Customer Success, and Director of FP&A
New York, NY- October 06, 2023 CRAFTSMAN+, a global leader in creative ad technology, today announced the appointment ...
The Future of Ad Creatives: How AI and AR Are Changing the Marketing Landscape
Over the past few years, marketing and advertising have undergone a significant transformation, thanks to the emergence ...
WHAT IS TIME TO INSTALL AND HOW IT CAN HELP TO OPTIMIZE YOUR ADVERTISING CREATIVE STRATEGY?
In the fast-paced world of digital advertising, every second counts. Marketers are constantly looking for ways to ...
OPTIMIZE YOUR CREATIVE PROCESS WITH CRAFTSMAN+ BEST PRACTICES
Creative agencies are the driving force behind captivating and effective creative advertising campaigns. But how can ...
HOW TO WIN WITH PLAYABLES
Now, more than ever, brands are searching for different ways to reach their audience on another level– and they are ...