Playing Fair: Navigating the Ethics of Gamification
In a world where engagement is currency, gamification has emerged as a powerful tool to captivate audiences and drive ...
TRANSFORMING ENGAGEMENT WITH SHOPPABLE ADS
As mobile platforms become increasingly central to our daily lives, marketers are tapping into innovative ways to not ...
From Boomers to Gen Z: Crafting Ads That Speak Across Ages
In today’s marketplace, understanding the unique experiences and needs of specific customers is essential to winning ...
5 Ways to Harness In-Store Media for Retail Growth
Welcome to a revitalized era of in-store experiences! Following a challenging period during the pandemic, where retail ...
How to Boost Your Brand with User-Generated Content
User-generated content (UGC) is not just a marketing buzzword—it’s a powerful tool for enhancing authenticity and ...
Key Mobile Gaming Trends and Ad Strategies for 2024
After a few challenging years in the mobile gaming industry, during which the economy dipped after the engagement and ...
The Power of Creative Testing
Rigorous testing of ad creatives is not just a good practice; it's vital to elevating your mobile ad campaigns to new ...
CRAFTSMAN+ Launches CTV and DOOH Creative Advertising Solutions
Future-Proof Your Mobile Marketing: Insights from MAU 2024
As always, the mobile marketing landscape is constantly evolving to keep up with changing technology and consumer ...
The Crucial Role of Creatives in Today's Mobile Landscape
The business of mobile advertising has changed dramatically since the birth of the app store in 2008. Thanks to ...