The Crucial Role of Creatives in Today's Mobile Landscape
The business of mobile advertising has changed dramatically since the birth of the app store in 2008. Thanks to ...
How CGI Unlocks Cost Effective Digital Ads
In digital marketing, the shift towards CGI technology is reshaping how brands create and deliver content across ...
Mastering the Mix: The Power of Paid Ads and Organic Social Media
Navigating the digital marketing ecosystem can be daunting, especially when deciding where to allocate your budget and ...
Craft Class: the Power of Iterative Development at CRAFTSMAN+
Introducing Craft Class: Stories of Creativity and Innovation Welcome to "Craft Class," a new series where we spotlight ...
Billboards of Tomorrow: How DOOH is Transforming Advertising
Imagine driving down a highway and passing a billboard and seeing a static ad for a travel booking service. The ad is ...
Bridging Worlds: The Benefits of Console and PC Game Promotion in Mobile Apps
In an era when mobile screens are often the first and last thing people see everyday, advertising in-app has become a ...
Unlocking the Power of Play: HTML5 and Video-Based Playable Ads
Did you know there is more than one type of playable ad? Among playable ads, there are two primary formats: HTML5 ...
Game On: Engaging Audiences and Building Brand Loyalty with Gamification
Who doesn’t love playing games? Whether it’s entering an exclusive giveaway or tapping through a playable ad, ...
CRAFTSMAN+ Ranks No. 90 on Inc. Magazine’s List of the Southeast Region’s Fastest-Growing Private Companies
Companies on the 2024 Inc. 5000 Regionals: Southeast list had an average growth of 166.43 precent.
Real Voices, Real Impact: UGC Success Stories in Mobile Gaming
User-generated content (UGC) is fast-becoming a key creative strategy for brands seeking to drive positive brand ...