Blog Post by Craftsman+
08/7/255 min read
Summer Essentials for Interactive Ads
It’s a scorcher out there: AI is rewriting the rules. Mobile behavior is more chaotic than ever. And short-form video ...
Start Reading
07/30/254 min read
6 H1 2025 Trends to Watch from Industry Leaders
The first half of 2025 was anything but a slow rollout. From surging UA costs to creative fatigue and shifting consumer ...
Start Reading
07/22/256 min read
What Digital Marketers Can Learn From Pop Mart’s Labubu Craze
How a weird little toy became a $1.8B marketing masterclass You’ve probably seen it by now: the slightly unsettling, ...
Start Reading
07/15/253 min read
What We Learned from 200+ Top New Playable Ads in Q1 2025
If you’re in mobile gaming, you already know how important creative is. But with thousands of new playables hitting the ...
Start Reading
07/15/255 min read
Craft Class: Jess Jackson on Authentic Leadership and Building Culture Across Continents
Craft Class: Stories of Creativity and Innovation Welcome to Craft Class, where we spotlight the creative thinkers and ...
Start Reading
06/17/256 min read
is AI a Creative Threat? Let's Investigate.
It seems like every day there are new headlines about AI. On social media I've recently seen Ghibli-style art and ...
Start Reading
06/5/254 min read
The Marketing Trends That Matter in 2025
Earlier this year at POSSIBLE 2025, some of the brightest minds in marketing, media, and technology came together to ...
Start Reading
06/3/254 min read
First-Timer’s Guide to Cannes Lions: How to Navigate, Network & Not Burn Out
Each June, the global creative industry descends on Cannes, France—not just for the views, but for a celebration of ...
Start Reading
05/13/255 min read
Your Go-To Guide to MAU Vegas 2025
What to See, Where to Be, and How to Crush the Biggest Week in Mobile- events, energy, and everything in between. ...
Start Reading
04/9/255 min read
AI for Content Creation
How to Use AI Without Losing Your Brand’s Voice AI is revolutionizing content creation, streamlining workflows, and ...
Start Reading