Blog Post by Craftsman+
01/7/266 min read
Where Creative is Headed in 2026
If 2025 was about chasing the next hook, 2026 will be about building systems that learn. That’s the central theme ...
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12/19/256 min read
Why Q5 is your creative lab
If Q4 is a sprint, Q5 is the cool down that quietly defines your next season. After the rush of Black Friday, Cyber ...
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11/25/255 min read
How Interactive Ads Drive Retention in a High-Uninstall World
As 2025 unfolds, video advertising continues to dominate the digital marketing landscape, evolving into a critical tool ...
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11/19/252 min read
CRAFTSMAN+ Ranked Among North America’s Fastest-Growing Companies on the 2025 Deloitte Technology Fast 500™
Attributes continued revenue growth to its leadership in creative intelligence, cross-screen innovation, and dynamic ...
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11/6/256 min read
Creator-First, Performance-Always: 3 UGC Moves That Quietly Win
UGC works because people trust people. Consumers say UGC feels more authentic than brand content, and they engage with ...
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10/22/255 min read
Key Ingredients of Playables: A Pumpkin Spice Edition
Every fall, there’s one flavor that takes over menus, memes, and Instagram feeds: pumpkin spice. When Starbucks first ...
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10/10/256 min read
’Tis the Season to Convert: Creative Strategies for Q4
Every brand knows Q4 is the most important stretch of the year. Between Halloween, Black Friday, Cyber Monday, and ...
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09/24/256 min read
How to Lose a User in 10 Days (and How to Win Them Back with Creative That Connects)
In the 2003 rom-com classic How to Lose a Guy in 10 Days, Kate Hudson sets out to prove she can sabotage any ...
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09/9/255 min read
Click, Convert, Repeat: How to Win with App-to-Web Campaigns
In a multichannel world, app-to-web advertising is the strategy delivering serious performance. Here’s how to make it ...
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09/4/255 min read
49% of Success Rides on Creative: Here’s How to Own It Before Your Competitors Do
The second half of 2025 is shaping up to be a turning point for creative. Costs are up, AI is everywhere, and fatigue ...
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