Blog Post by Craftsman+
06/17/256 min read
is AI a Creative Threat? Let's Investigate.
It seems like every day there are new headlines about AI. On social media I've recently seen Ghibli-style art and ...
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06/5/254 min read
The Marketing Trends That Matter in 2025
Earlier this year at POSSIBLE 2025, some of the brightest minds in marketing, media, and technology came together to ...
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06/3/254 min read
First-Timer’s Guide to Cannes Lions: How to Navigate, Network & Not Burn Out
Each June, the global creative industry descends on Cannes, France—not just for the views, but for a celebration of ...
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05/13/255 min read
Your Go-To Guide to MAU Vegas 2025
What to See, Where to Be, and How to Crush the Biggest Week in Mobile- events, energy, and everything in between. ...
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04/9/255 min read
AI for Content Creation
How to Use AI Without Losing Your Brand’s Voice AI is revolutionizing content creation, streamlining workflows, and ...
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04/3/255 min read
The Thrilling World of Out-of-Home Ads
Imagine a World Where Advertising Isn't Just Seen—It's Experienced Today, we stand at a critical juncture in retail and ...
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03/28/255 min read
Click, Convert, Repeat: How to Win with App-to-Web Campaigns
In a multichannel world, app-to-web advertising is the strategy delivering serious performance. Here’s how to make it ...
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03/13/255 min read
The Art and Science of Playable Ads
In an advertising world that's more dynamic and competitive than ever, playable ads are both a beacon of innovation and ...
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03/3/255 min read
How to Spark Creativity with AI
In an era where technology and creativity intersect more dynamically than ever, the advertising industry stands at the ...
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02/11/256 min read
Unlocking Gen Z: Ad Strategies for the Most Lucrative Generation Yet
Gen Z isn’t just another demographic; it’s the most connected, influential, and values-driven generation in history. ...
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