Blog Post by Craftsman+
10/10/256 min read
’Tis the Season to Convert: Creative Strategies for Q4
Every brand knows Q4 is the most important stretch of the year. Between Halloween, Black Friday, Cyber Monday, and ...
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09/24/256 min read
How to Lose a User in 10 Days (and How to Win Them Back with Creative That Connects)
In the 2003 rom-com classic How to Lose a Guy in 10 Days, Kate Hudson sets out to prove she can sabotage any ...
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09/9/255 min read
Click, Convert, Repeat: How to Win with App-to-Web Campaigns
In a multichannel world, app-to-web advertising is the strategy delivering serious performance. Here’s how to make it ...
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09/4/255 min read
49% of Success Rides on Creative: Here’s How to Own It Before Your Competitors Do
The second half of 2025 is shaping up to be a turning point for creative. Costs are up, AI is everywhere, and fatigue ...
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08/28/256 min read
Fantasy Football for Marketers: Draft Your 2025 Growth Team
It’s that time of year again. The 2025 NFL season kicks off on Thursday, September 4, with the defending champs, the ...
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08/27/253 min read
CRAFTSMAN+ Ranks No. 2476 on the 2025 Inc. 5000
CRAFTSMAN+ Ranks No. 2476 on the 2025 Inc. 5000 List of America’s Fastest-Growing Private Companies
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08/7/255 min read
Summer Essentials for Interactive Ads
It’s a scorcher out there: AI is rewriting the rules. Mobile behavior is more chaotic than ever. And short-form video ...
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07/30/254 min read
6 H1 2025 Trends to Watch from Industry Leaders
The first half of 2025 was anything but a slow rollout. From surging UA costs to creative fatigue and shifting consumer ...
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07/22/256 min read
What Digital Marketers Can Learn From Pop Mart’s Labubu Craze
How a weird little toy became a $1.8B marketing masterclass You’ve probably seen it by now: the slightly unsettling, ...
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07/15/253 min read
What We Learned from 200+ Top New Playable Ads in Q1 2025
If you’re in mobile gaming, you already know how important creative is. But with thousands of new playables hitting the ...
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