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Craftsman+

Blog Post by Craftsman+

09/4/246 min read

5 Essential Elements for Crafting High-Performing Mobile Ads

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08/27/245 min read

Building Bridges: The Role of Partnerships in Achieving Goals

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08/20/244 min read

Craft Class: CCO, Doug Manson, and the Art of Storytelling in Interactive Advertising

Craft Class: Stories of Creativity and Innovation Welcome to "Craft Class," where we delve into the minds of the ...
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08/14/245 min read

AI vs. Human Creativity: Navigating the Future of Advertising

AI's role in advertising has been a hot topic, with many major brands adopting AI-powered creative generation platforms ...
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08/13/243 min read

CRAFTSMAN+ Ranks No. 1520 on the 2024 Inc. 5000

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08/7/245 min read

5 WAYS TO ENGAGE GEN Z WITH INTERACTIVE ADS

Born between 1997 and 2012, Generation Z is rapidly becoming a dominant force in the consumer market. As digital ...
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07/30/246 min read

TOP 5 PLAYABLE GAME MECHANICS

In today's crowded marketplace, capturing and retaining user attention has become increasingly challenging. Enter a ...
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07/24/245 min read

Crafting Inclusive Ads: A Powerful Strategy for Brand Success

July is Disability Pride Month, a time to celebrate the diversity and strength of the disability community. With over 1 ...
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07/9/246 min read

Playing Fair: Navigating the Ethics of Gamification

In a world where engagement is currency, gamification has emerged as a powerful tool to captivate audiences and drive ...
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07/2/245 min read

TRANSFORMING ENGAGEMENT WITH SHOPPABLE ADS

As mobile platforms become increasingly central to our daily lives, marketers are tapping into innovative ways to not ...
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