Blog Post by Craftsman+
08/14/245 min read
AI vs. Human Creativity: Navigating the Future of Advertising
AI's role in advertising has been a hot topic, with many major brands adopting AI-powered creative generation platforms ...
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08/13/243 min read
CRAFTSMAN+ Ranks No. 1520 on the 2024 Inc. 5000
Start Reading08/7/245 min read
5 WAYS TO ENGAGE GEN Z WITH INTERACTIVE ADS
Born between 1997 and 2012, Generation Z is rapidly becoming a dominant force in the consumer market. As digital ...
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07/30/246 min read
TOP 5 PLAYABLE GAME MECHANICS
In today's crowded marketplace, capturing and retaining user attention has become increasingly challenging. Enter a ...
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07/24/245 min read
Crafting Inclusive Ads: A Powerful Strategy for Brand Success
July is Disability Pride Month, a time to celebrate the diversity and strength of the disability community. With over 1 ...
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07/9/246 min read
Playing Fair: Navigating the Ethics of Gamification
In a world where engagement is currency, gamification has emerged as a powerful tool to captivate audiences and drive ...
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07/2/245 min read
TRANSFORMING ENGAGEMENT WITH SHOPPABLE ADS
As mobile platforms become increasingly central to our daily lives, marketers are tapping into innovative ways to not ...
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06/24/248 min read
From Boomers to Gen Z: Crafting Ads That Speak Across Ages
In today’s marketplace, understanding the unique experiences and needs of specific customers is essential to winning ...
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06/18/245 min read
5 Ways to Harness In-Store Media for Retail Growth
Welcome to a revitalized era of in-store experiences! Following a challenging period during the pandemic, where retail ...
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06/11/245 min read
How to Boost Your Brand with User-Generated Content
User-generated content (UGC) is not just a marketing buzzword—it’s a powerful tool for enhancing authenticity and ...
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