Case Study · Gaming
GAMEHIVE SCALES PLAYABLE AD PRODUCTION
90%
Decrease in production cos
5X
DECREASE IN TURNAROUND TIMES
HIGH PRODUCTION OVERHEAD
GameHive was looking for a way to test playable ads across their entire suite of titles but faced challenges with turnaround times and high upfront production costs.
CRAFTSMAN PLAY ENABLES NO-CODE PLAYABLE DEVELOPMENT
Leveraging Craftsman Play, GameHive was able to produce more than 50 playable ads in their first month. Taking existing video assets, GameHive's designers utilized Craftsman's self-serve interactive and playable ad builder to create new playable concepts in minutes, without any coding required.
They also used the platform's prefabricated templates to easily create playables with popular game mechanics.
"For the first time ever since running playables, we've been able to produce ad units that meet and in some cases exceed our lofty ROAS goals."
— BRETT JONES, USER ACQUISITION MANAGER
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