CRAFTSMAN+ is an AI-powered ad platform for designing, generating, and publishing high-fidelity playable and HTML5 ads at scale. It combines a dedicated game engine, pre-built templates, and live campaign data so creative teams can ship more variants without sacrificing performance.

How fast can I produce a playable ad with CRAFTSMAN+?

Most clients move from brief to playable in around 15 minutes by combining the Builder Agent with the template library. Custom mechanics generated from a prompt slot directly into the creative.

Which ad networks does CRAFTSMAN+ support?

CRAFTSMAN+ exports MRAID and HTML5 compliant creatives to more than 30 ad networks and DSPs, including AppLovin, Moloco, InMobi, Liftoff, Digital Turbine, and Verve.

How does the Analytics Agent improve ROAS?

The Analytics Agent analyses pre-click data across your live playables to surface what is driving engagement, where users disengage, and which creative levers to pull next. Clients see an average +13% increase in ROAS and +25% CTR.

Do I need engineers to build playables in CRAFTSMAN+?

No. The platform requires zero custom code by default. When custom mechanics are needed, the prompt-to-playable agent writes the code so designers can ship without an engineering backlog.

You should be in control of your creative

CRAFTSMAN+ is the creative infrastructure for interactive, playable ads that people actually engage with.

Our Journey

Where We Are Heading

2018
Alex Merutka, an early builder at AppLovin, saw that performance creative was the most overlooked lever in advertising. And almost nobody was building tools for it. Interactive had the clearest potential — and the biggest bottleneck.
2019
While building the tech-forward vision, CRAFTSMAN+ focused on mobile app advertising, with a Creative Services structure, to power the business.
2020
A purpose-built platform bringing consumer-grade simplicity and speed to performance advertising creative. CRAFTSMAN+ becomes a software company.
2021
CRAFTSMAN+ partnered with global brands to engage a surging gaming audience with one solid idea: gamify brand advertising.
2025
Analytics, pre-click data, dynamic creative. An efficiency platform became an intelligence system, laying the groundwork for what came next.
2026
The bet made in 2018 is the infrastructure that AI runs on: purpose-built agents that generate, ship, and optimize ad creatives in minutes.