CRAFTSMAN+ is an AI-powered ad platform for designing, generating, and publishing high-fidelity playable and HTML5 ads at scale. It combines a dedicated game engine, pre-built templates, and live campaign data so creative teams can ship more variants without sacrificing performance.

How fast can I produce a playable ad with CRAFTSMAN+?

Most clients move from brief to playable in around 15 minutes by combining the Builder Agent with the template library. Custom mechanics generated from a prompt slot directly into the creative.

Which ad networks does CRAFTSMAN+ support?

CRAFTSMAN+ exports MRAID and HTML5 compliant creatives to more than 30 ad networks and DSPs, including AppLovin, Moloco, InMobi, Liftoff, Digital Turbine, and Verve.

How does the Analytics Agent improve ROAS?

The Analytics Agent analyses pre-click data across your live playables to surface what is driving engagement, where users disengage, and which creative levers to pull next. Clients see an average +13% increase in ROAS and +25% CTR.

Do I need engineers to build playables in CRAFTSMAN+?

No. The platform requires zero custom code by default. When custom mechanics are needed, the prompt-to-playable agent writes the code so designers can ship without an engineering backlog.

Case Studies

The Results. In Full.

From concept to live campaign in record time. Explore how teams win with CRAFTSMAN+, by industry.

+83% increase in creative output

-90% reduction in production costs

+13% increase in ROAS

+25% CTR

Gaming

KASHKICK TAKES PLAYABLE PRODUCTION FROM THREE WEEKS TO SAME DAY

+40% Increase in CTR vs. BAU without playables 2X Playable spend month over month

Gaming

GAMEHIVE SCALES PLAYABLE AD PRODUCTION

90% Decrease in production cost 5X DECREASE IN TURNAROUND TIMES

DSP & Agencies

HOW INMOBI SUPERCHARGED PLAYABLE AD CREATION BY 83% WITH CRAFTSMAN+

Advertisers

PLAYABLES DRIVE INCREMENTAL USERS

Advertisers

SUBWAY INCREASES CTR & ROAS WITH PLAYABLE ADS

Advertisers

HOW CLOROX’S CTV COMMERCIAL DROVE INCREMENTAL REACH BY 300% AND CVR BY 4X!

Ecommerce

HOPPER DRIVES ENGAGEMENT WITH REWARDED MINI-GAMES

Gaming

INFUSING MAGIC IN ONE DAY: How CRAFTSMAN+ revamped Big Fish Games’ playable ad game overnight

Gaming

HORSEPLAY TAKES THE REINS WITH LOCALIZED, IMMERSIVE AD CAMPAIGN

12% ROAS ON UNIQUE USER DOWNLOADS (EXPECTED RETURNS AS ASSUMED LTV INCREASES) 3.6X INDUSTRY AVERAGE OF 3.3% ROAS!* *Compare to industry average, here!