Case Study · Gaming
KASHKICK TAKES PLAYABLE PRODUCTION FROM THREE WEEKS TO SAME DAY
KashKick brings playable production in-house with CRAFTSMAN PLAY: building, testing, and launching new creative formulas on their own timeline.
We kind of gave up on playables. That completely changed when we started working with CRAFTSMAN+ and got into PLAY.
— Kelsey St. Ours, Director, Paid Social
When KashKick set out to find new, scalable creative formulas beyond their standard ad formats, playables were the obvious choice. They soon found that outsourcing production could take around three weeks, and worse, the playables built inside ad platforms were locked inside them. Every new channel meant starting from scratch.
When we outsourced playables before, it took at least three weeks to get just a couple of concepts. We tested them, they didn’t perform well, and getting more iterations would have taken even more time and money.
— Logan Riley, Lead Paid Social Strategist
As KashKick adopted PLAY, CRAFTSMAN+ ramped up their production process, building custom playables alongside the team to allow them to quickly take full control of their creative.
We were able to ramp up quickly and start building on our own almost immediately, and anytime I got stuck, their team was super quick to help.
— Logan Riley, Lead Paid Social Strategist
Production went from a three-week turnaround to as fast as same-day. When a concept showed promise, KashKick could iterate on it immediately instead of waiting another three weeks, running it across all channels and DSPs as needed.
Playables are a core part of KashKick's creative strategy, shaping how the team tests, scales, and thinks about creative across the board.
+40%
Increase in CTR vs. BAU without playables
2X
Playable spend month over month
17
Playables produced in 90 days
Playables are now a regular part of our paid media strategy, and we couldn’t have gotten there without the CRAFTSMAN+ team and PLAY.
— Kelsey St. Ours, Director, Paid Social
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