CRAFTSMAN+ is an AI-powered ad platform for designing, generating, and publishing high-fidelity playable and HTML5 ads at scale. It combines a dedicated game engine, pre-built templates, and live campaign data so creative teams can ship more variants without sacrificing performance.

How fast can I produce a playable ad with CRAFTSMAN+?

Most clients move from brief to playable in around 15 minutes by combining the Builder Agent with the template library. Custom mechanics generated from a prompt slot directly into the creative.

Which ad networks does CRAFTSMAN+ support?

CRAFTSMAN+ exports MRAID and HTML5 compliant creatives to more than 30 ad networks and DSPs, including AppLovin, Moloco, InMobi, Liftoff, Digital Turbine, and Verve.

How does the Analytics Agent improve ROAS?

The Analytics Agent analyses pre-click data across your live playables to surface what is driving engagement, where users disengage, and which creative levers to pull next. Clients see an average +13% increase in ROAS and +25% CTR.

Do I need engineers to build playables in CRAFTSMAN+?

No. The platform requires zero custom code by default. When custom mechanics are needed, the prompt-to-playable agent writes the code so designers can ship without an engineering backlog.

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Fresh thinking on playable ads, performance creative, and the future of advertising.

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Creative Strategy Jan 7, 2026 · 7 min read

Where Creative is Headed in 2026

Creative Strategy Dec 19, 2025 · 6 min read

Blog

Where Creative is Headed in 2026

Why Q5 is your creative lab

Creator-First, Performance-Always: 3 UGC Moves That Quietly Win

How Interactive Ads Drive Retention in a High-Uninstall World

CRAFTSMAN+ Ranked Among North America’s Fastest-Growing Companies on the 2025 Deloitte Technology Fast 500™

Key Ingredients of Playables: A Pumpkin Spice Edition

Humanizing Fintech: How Interactive Ads Can Build Trust and Drive Growth

AI for Content Creation

’Tis the Season to Convert: Creative Strategies for Q4

How to Lose a User in 10 Days (and How to Win Them Back with Creative That Connects)

Click, Convert, Repeat: How to Win with App-to-Web Campaigns

49% of Success Rides on Creative: Here’s How to Own It Before Your Competitors Do

Fantasy Football for Marketers: Draft Your 2025 Growth Team