CRAFTSMAN+ is an AI-powered ad platform for designing, generating, and publishing high-fidelity playable and HTML5 ads at scale. It combines a dedicated game engine, pre-built templates, and live campaign data so creative teams can ship more variants without sacrificing performance.

How fast can I produce a playable ad with CRAFTSMAN+?

Most clients move from brief to playable in around 15 minutes by combining the Builder Agent with the template library. Custom mechanics generated from a prompt slot directly into the creative.

Which ad networks does CRAFTSMAN+ support?

CRAFTSMAN+ exports MRAID and HTML5 compliant creatives to more than 30 ad networks and DSPs, including AppLovin, Moloco, InMobi, Liftoff, Digital Turbine, and Verve.

How does the Analytics Agent improve ROAS?

The Analytics Agent analyses pre-click data across your live playables to surface what is driving engagement, where users disengage, and which creative levers to pull next. Clients see an average +13% increase in ROAS and +25% CTR.

Do I need engineers to build playables in CRAFTSMAN+?

No. The platform requires zero custom code by default. When custom mechanics are needed, the prompt-to-playable agent writes the code so designers can ship without an engineering backlog.

Blog

Fresh thinking on playable ads, performance creative, and the future of advertising.

All Blog Creative Strategy Events Insights Interactive Ads News Press Product

Blog Jul 9, 2024 · 3 min read

Blog

Playing Fair: Navigating the Ethics of Gamification

TRANSFORMING ENGAGEMENT WITH SHOPPABLE ADS

From Boomers to Gen Z: Crafting Ads That Speak Across Ages

5 Ways to Harness In-Store Media for Retail Growth

How to Boost Your Brand with User-Generated Content

Key Mobile Gaming Trends and Ad Strategies for 2024

The Power of Creative Testing

CRAFTSMAN+ Launches CTV and DOOH Creative Advertising Solutions

Future-Proof Your Mobile Marketing: Insights from MAU 2024

The Crucial Role of Creatives in Today’s Mobile Landscape

How CGI Unlocks Cost Effective Digital Ads

Mastering the Mix: The Power of Paid Ads and Organic Social Media