Overview
Last updated: 02/09/2026
Craftsman Plus, Inc. ("Craftsman Plus", "we", "our", or "us") may process certain limited personal data based on our legitimate interests, as permitted under Article 6(1)(f) of the EU General Data Protection Regulation (GDPR) and the UK GDPR.
This notice explains when and why we rely on legitimate interest as a lawful basis for processing, how such processing is limited and safeguarded, and how individuals may object.
This notice should be read together with our Privacy Policy, which provides additional information about our data processing practices.
When We Rely on Legitimate Interest
Where applicable and permitted by law, Craftsman Plus may rely on legitimate interest to process limited personal data for the following purposes:
Measuring and analyzing the performance of advertising, content, or services
Attribution, analytics, and reporting related to service effectiveness
Fraud prevention, security monitoring, and abuse detection
Ensuring the stability, reliability, and integrity of our systems
Improving and optimizing our services and features
We do not rely on legitimate interest for processing that requires consent under applicable data protection laws.
Nature of the Data Processed
Processing based on legitimate interest may involve limited categories of personal data, such as:
Online identifiers, including IP address or device identifiers
Usage and interaction data
Technical and diagnostic information
Craftsman Plus does not knowingly process sensitive personal data (as defined under GDPR Article 9) based on legitimate interest.
Balancing of Interests
When relying on legitimate interest, Craftsman Plus conducts an internal assessment to ensure that:
The processing is necessary for the stated purpose
The processing is proportionate and limited to what is required
Appropriate technical and organizational safeguards are in place
The processing does not override the fundamental rights or freedoms of individuals
Where possible, data is aggregated or de-identified, and retention is limited to what is necessary for the relevant purpose.
Relationship to Consent and Industry Frameworks
Craftsman Plus does not directly collect consent from end users.
Where applicable, we rely on consent or legitimate interest signals passed to us by publishers, platforms, or partners through supported consent management frameworks, including the IAB Europe Transparency and Consent Framework (TCF).
Processing is conducted strictly in accordance with the applicable consent or legitimate interest signals and any contractual restrictions in place.
Right to Object
Individuals have the right to object at any time to processing based on legitimate interest.
Objections may be exercised through:
The consent or privacy controls provided by the publisher, platform, or service through which you interact with our technology
Contacting Craftsman Plus directly at: security@craftsmanplus.com
Where Craftsman Plus acts as a processor or vendor, objections may be handled in coordination with the relevant customer, publisher, or platform, as required by applicable law.
Contact
If you have questions about this Legitimate Interest Notice or our data processing practices, please contact:
Craftsman Plus, Inc.447 Broadway 2nd Floor #1112New York, New YorkEmail: security@craftsmanplus.com
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