With a deep history in mobile games, WildCard Games are known for reimagining classic games such as Cribbage, Black Jack and Spades Fever into mobile-friendly versions. Seeing the potential, but lacking the technical expertise and with limited resources, WildCard Games were daunted by the idea of creating playables in-house. Due to this, they had been outsourcing their playable ad production to external developers which gave them less control of the overall creative process and output.
So, how did CRAFTSMAN+ help to bring their playable creatives in-house, open up new avenues for engagement and marketing efficiency and achieve the desired quality and effectiveness WildCard Games were seeking?
Creating a seamless approach through user-friendly design and comprehensive guides provided by CRAFTSMAN+, WildCard Games were able to fully acclimate to the PLAY platform in just 2-3 weeks! Through an accessible and manageable playable creation process, WildCard Games were able to quickly bring all playable ad tasks in-house, giving them total control over their creative output.
After a smooth transition onto the PLAY platform, WildCard Games saw a transformative shift in marketing efficiency and engagement possibilities.
Armed with complete control over their creative output, WildCard Games were able to quickly start creating engaging and effective playables in just 2-3 days, seamlessly deploying to their platforms and yielding high performance rates across the board.
The PLAY platform significantly altered WildCard Games’ marketing approach, playing a pivotal role in their marketing efforts. WildCard Games’ marketing team were able to become more agile and responsive to market trends. With the continuous addition of new features on the platform, the WildCard Games team was able to test out innovative concepts, even with limited resources.
The ability to rapidly prototype and launch new ideas using the PLAY platform has been instrumental in keeping WildCard Games at the forefront of a highly competitive market. This has led to significant investment in the platform, with CRAFTSMAN+ creatives now accounting for 59% of WildCard Games’ media spend.
Additionally, WildCard Games discovered that the Interactive End Cards [IEC] feature played a significant part in boosting user engagement and conversions. The simple, yet powerful, animation effects on the platform have allowed WildCard Games greater creativity over their assets and enhanced customization.
After transitioning onto the PLAY platform, we saw a remarkable transformation in our marketing efficiency and engagement possibilities. With complete control over our creative output, we started creating engaging and effective playables in a matter of just 2-3 days and with superior results.
FROM LEARNING CURVE TO FAST TRACK: CRAFTSMAN+ propels WildCard Games to PLAY platform success