Your Ads Are Fighting for Attention and Losing
E-commerce brands face rising CPAs, shrinking attention spans, and crowded feeds. Static creative fatigue hits fast, video alone isn’t enough, and performance marketers are under pressure to ship more high-performing assets with fewer resources. Interactive ads are now a growth lever — but they’re hard to produce, slow to test, and rarely scalable.
Turn passive scrollers into active shoppers with interactive end cards and playables tailored for product discovery. Let users explore styles, colorways, bundles, or promos before landing on your website driving higher intent and lower CAC.
CRAFTSMAN PLAY helps you go from concept to live interactive ad in a fraction of the time. Use performance-ready templates to build playable and interactive end cards without engineers or custom code.
Playables and interactive end cards are some of the highest-performing formats on AppLovin — but most brands don’t know how to build, test, or launch them correctly. Whether you want our agency’s AppLovin experts to handle everything end-to-end, or prefer using our platform to generate interactive end cards and playables yourself, we make it easy to produce, optimize, and scale what works.
Solutions Built for High-Performance E-Commerce
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