Company
Company
Company
Built by people who care
Built by people
who care
CRAFTSMAN+ started with a simple belief: the best work happens when people actually care. We try hard at what we do and not because we have to, but because our clients deserve it. We’re builders, creators, and problem-solvers who believe effort shows up in the work.
Recognized by Global Leaders
2X Advertising & Marketing 2024
2X Technology Fast 500
Our Story
Where It Started
Born Inside the Performance Machine
Our story begins inside AppLovin.
Our founder led the U.S. demand team, onboarding advertisers and unlocking growth. The biggest bottleneck wasn’t budgets, targeting, or algorithms - it was creative. So instead of sitting with the sales teams, he sat with the designers.
That insight changed everything.
Where It Started
Born Inside the Performance Machine
Our story begins inside AppLovin.
Our founder led the U.S. demand team, onboarding advertisers and unlocking growth. The biggest bottleneck wasn’t budgets, targeting, or algorithms - it was creative. So instead of sitting with the sales teams, he sat with the designers.
That insight changed everything.
Where It Started
Born Inside the Performance Machine
Our story begins inside AppLovin.
Our founder led the U.S. demand team, onboarding advertisers and unlocking growth. The biggest bottleneck wasn’t budgets, targeting, or algorithms - it was creative. So instead of sitting with the sales teams, he sat with the designers.
That insight changed everything.
Creative Is the Real Multiplier
The Breakthrough Moment
Technology can take you far. But creative takes you further. By partnering closely with creative teams, campaigns scaled. Performance skyrocketed. Creative became the unlock.
That’s when the vision became clear: Build a company where creative isn’t an afterthought.
It’s the engine.
Creative Is the Real Multiplier
The Breakthrough Moment
Technology can take you far. But creative takes you further. By partnering closely with creative teams, campaigns scaled. Performance skyrocketed. Creative became the unlock.
That’s when the vision became clear: Build a company where creative isn’t an afterthought.
It’s the engine.
Creative Is the Real Multiplier
The Breakthrough Moment
Technology can take you far. But creative takes you further. By partnering closely with creative teams, campaigns scaled. Performance skyrocketed. Creative became the unlock.
That’s when the vision became clear: Build a company where creative isn’t an afterthought.
It’s the engine.
Ads Should Feel Like Experiences
Why We Exist Today
Most people don’t like ads. Most people love games. So we asked:
Why not turn ads into experiences people actually want to interact with? That idea led us to interactive ads, playables, and experiences that don’t feel like interruptions so they feel like moments.
When the world shifted during COVID and attention moved to games and digital spaces, our vision didn’t change. It accelerated.
Ads Should Feel Like Experiences
Why We Exist Today
Most people don’t like ads. Most people love games. So we asked:
Why not turn ads into experiences people actually want to interact with? That idea led us to interactive ads, playables, and experiences that don’t feel like interruptions so they feel like moments.
When the world shifted during COVID and attention moved to games and digital spaces, our vision didn’t change. It accelerated.
Ads Should Feel Like Experiences
Why We Exist Today
Most people don’t like ads. Most people love games. So we asked:
Why not turn ads into experiences people actually want to interact with? That idea led us to interactive ads, playables, and experiences that don’t feel like interruptions so they feel like moments.
When the world shifted during COVID and attention moved to games and digital spaces, our vision didn’t change. It accelerated.
Our Journey to Today
Who We Serve
Today, we partner with a diverse group of advertisers from mobile game developers to iconic consumer brands. Whether it’s helping Nike scale interactive campaigns or enabling Blizzard to reach new audiences, our mission stays the same: Creative that performs, powered by people who genuinely care.
Because when great creative meets great technology, brands win.
Our Journey to Today
Who We Serve
Today, we partner with a diverse group of advertisers from mobile game developers to iconic consumer brands. Whether it’s helping Nike scale interactive campaigns or enabling Blizzard to reach new audiences, our mission stays the same: Creative that performs, powered by people who genuinely care.
Because when great creative meets great technology, brands win.
Our Journey to Today
Who We Serve
Today, we partner with a diverse group of advertisers from mobile game developers to iconic consumer brands. Whether it’s helping Nike scale interactive campaigns or enabling Blizzard to reach new audiences, our mission stays the same: Creative that performs, powered by people who genuinely care.
Because when great creative meets great technology, brands win.
Backed by Investors Who Share Our Mission
Reid Hoffman
American internet entrepreneur and venture capitalist
Reid Hoffman
American internet entrepreneur and venture capitalist
Reid Hoffman
American internet entrepreneur and venture capitalist
Justin Kan
American Internet entrepreneur and investor. Co-founder of Twitch
Justin Kan
American Internet entrepreneur and investor. Co-founder of Twitch
Justin Kan
American Internet entrepreneur and investor. Co-founder of Twitch
Mark Pincus
American entrepreneur and former CEO of Zynga
Mark Pincus
American entrepreneur and former CEO of Zynga
Mark Pincus
American entrepreneur and former CEO of Zynga
Want to join us?
Work With People
Who Actually Care
Our global team is powered by a collaborative, entrepreneurial spirit that values ownership, curiosity, and bold thinking. We empower our people to challenge assumptions, push ideas forward, and build work they’re genuinely proud of. If you care about craft, impact, and helping clients win - you’ll fit right in.
Address
Address
447 Broadway
2nd Floor #1112
New York, NY 10013
United States
447 Broadway
2nd Floor #1112
New York, NY 10013
United States
Press
press@craftsmanplus.com
Sales
info@craftsmanplus.com
© 2025 CRAFTSMAN+, All Rights Reserved