TRANSFORMING CREATIVE PRODUCTION FOR GLOBAL CAMPAIGNS
InMobi, a leader in mobile advertising, partnered with CRAFTSMAN+ to supercharger its interactive ad creation. With CRAFTSMAN+'s platform, InMobi significantly sped up production and creative testing.
The results? A dramatic 83% reduction in production time and up to 30 playables launched monthly.
InMobi needed to speed up interactive ad production without overloading internal teams, freeing them to focus on what really matters: optimizing campaigns. As a DSP working across industries, they faced a few big hurdles:
Accelerating Ad Creation: Interactive playables required significant time to produce, limiting InMobi’s ability to scale campaigns efficiently.
Optimizing for Gaming Clients: Gaming campaigns demanded faster creative iterations to maintain high performance and engage players effectively.
Focus on Core Competencies: InMobi wanted to streamline creative production to focus more on data-driven campaign optimization.
CRAFTSMAN+ provided InMobi with our scalable creative platform, making playable ad creation faster, easier, and more efficient, without sacrificing quality. By reducing production time by 83%, we empowered their team to move faster, iterate across campaigns, and stay focused on optimizing performance.
Code-Free Ad Creation: Slashed ad build time from 6 hours to under 1 hour- an 83% reduction -freeing teams to focus on stratevy, not manual work.
Customizable Templates: Instant access to 200+ plug-and-play templates made it easy to produce high-quality,tailored creative at scale.
Increased Output: Streamlined workflows enabled delivery of up to 30 interactive ads per month, supporting robust testing and iteration.
Optimized for Gaming Campaigns: Faster cycles let InMobi launch and refine interactive ads more frequently, maximizing impact for clients.
Efficiency Meets Excellence: Dropped creative cost by over 1/3rd and accelerated production speed by 7x.
CRAFTSMAN+ helped InMobi unlock a faster, more efficient way to scale interactive ads, without sacrificing creative quality or team bandwidth.
83% Faster Playable Production: Reduced ad creation time from 6 hours to under 1, accelerating timelines and reducing pressure on internal teams.
7x Production Speed & 1/3 Lower Costs: Increased output and testing velocity while cutting creative costs by over a third.
Streamlined Workflows: Freed up InMobi's team to double down on what they do best: data drive optimization.
Focus Shift to Strategy: By removing creative bottlenecks, teams could reinvest time into campaign strategy, iteration, and client success.
"CRAFTSMAN+ helped us scale from concept to launch in record time. That speed lets us test more, refresh faster, and deliver campaigns that truly resonate."
HOW INMOBI SUPERCHARGED PLAYABLE AD CREATION BY 83% WITH CRAFTSMAN+