Big Fish Games wanted to create playable ads for their game EverMerge™ with little to no effort while still producing top quality assets. For them, creating playables felt sporadic and unpredictable, with careful assessment as to whether the effort invested could be justified. Once created, any adjustments would become a major challenge and created significant limitations when conducting thorough testing and refining their creatives.
So, how could CRAFTSMAN+ change that experience for good?
Utilizing the fully self-service approach to the CRAFTSMAN PLAY platform, the Big Fish Games team were immediately able to get started on playable ad production. The PLAY platform enabled them to expand their creative possibilities and streamline their playable process in just one day! Once all the pieces were together, creating playables would take under 30 minutes allowing for easy customization, adjustments and creative testing.
The implementation of CRAFTSMAN PLAY resulted in key changes in Big Fish Games playable ad production, revolutionizing their approach to playables, expediting their ad production and empowering their team to explore creative ideas, with ease.
The team was able to quickly iterate on their playable ads using Craftsman Play’s platform which enables the creation of variants and text swaps in minutes. Our localization tool made it possible to localize all playable assets across a variety of geos in a fraction of the time it would usually take.
Big Fish Games was able to visualize the timeline of the playable creative process, which helped them forecast their creative production. This easily allowed them to follow their user journey, making sure it logically made sense to seamlessly tie into their App Store.
The team found that anyone can use Craftsman Play - artistic or not. That meant that their team could add animated elements to any of their existing assets, freeing up their creative resources and accelerating their ability to pivot on creative and testing.
"Craftsman Play has profoundly transformed our approach to playables. We're now able to swiftly experiment with any concept we conceive, compressing what used to take weeks or months, into mere days. Now, we can effortlessly infuse interactivity and animation into our end cards with little, to no, effort."
INFUSING MAGIC IN ONE DAY: How CRAFTSMAN+ revamped Big Fish Games' playable ad game overnight