Moloco, a leading provider of performance-driven advertising solutions for app marketers, faced a challenge: differentiate their mobile DSP offering with playable ads.
Enter: CRAFTSMAN+
As their creative ad tech partner, CRAFTSMAN+ provided Moloco with a self-serve platform to build playables for their clients, and after just a few months of working together, the results were impressive. Moloco was able to create playable and interactive ads for nearly two dozen games and brands, setting them apart from the competition.
CRAFTSMAN+ has been a true partner in helping Moloco promote and market their new offering. By sharing performance data with Moloco's engineering and sales teams, CRAFTSMAN+ and Moloco built out marketing collateral, user documentation, and creative support. Together, the two teams also created co-branded webinars that showcased the power of playables to potential clients. Through these efforts, Moloco was able to:
Differentiate their mobile DSP offering
Attract new business
Generate additional revenue streams
Resulting in a solid partnership with CRAFTSMAN+
"With CRAFTSMAN+, we were able to instantly start creating playable ads for our clients at scale. CRAFTSMAN+ truly understands our needs as a mobile DSP and has been instrumental in continuing to level-up our creative offering."
MOLOCO DRIVES GROWTH WITH CRAFTSMAN+