Craftsman+ Announces New VP of Sales to Accelerate Growth & Build Momentum for Creative Ad Platform Leader

Press

Jan 11, 2026

Armando Osuna joins to help accelerate growth and continue building momentum for creative ad technology leader.

NEW YORK, NY, UNITED STATES, February 22, 2024CRAFTSMAN+, a leading digital creative company, is excited to announce the hiring of its new Vice President of Sales, Armando Osuna. This hire represents a pivotal moment in the CRAFTSMAN+ growth trajectory and stems from a strategic initiative aimed at enhancing the company’s leadership capabilities, fostering innovation, and driving sustainable business development.

Osuna is a veteran in the mobile industry with over 14 years of experience, having previously served as VP of Sales at Adjust and Head of Gaming at Appsflyer. Throughout his career, Osuna has held leadership positions spanning sales, partnerships, and customer success. His addition expands the CRAFTSMAN+ team of industry experts, which includes recently-named President, Nancy Roberts.

The appointment comes on the heels of the launch of CANVAS, the company's proprietary ad resizing automation software. Alex Merutka, CEO & Founder, says:

"At CRAFTSMAN+, we are deeply committed to fostering a culture of growth that empowers top talent while driving innovation. Armando brings significant talent and experience to our growing team, allowing us to further cultivate a legacy of transformative impact fueled by an unwavering dedication to excellence and the pursuit of progress."

Armando Osuna, VP of Sales, added: "This opportunity represents an exciting time in the digital creative landscape. Development is constantly evolving, and needs are shifting toward collaborative and innovative tools. I am eager to share the work that CRAFTSMAN+ is doing with new clients and engage in conversations that evoke curiosity and excitement toward our platforms."

About Craftsman+

Craftsman+ is a leading creative ad technology company for the world’s largest brands. The company delivers a comprehensive range of creative solutions that enable marketers to unlock the power of engaging 3D, interactive, and playable ad creatives. Craftsman+ is powered by a sophisticated platform that allows marketers to quickly build playable ads and iterate creative content across marketing channels at scale. Uniting creative, tech, and impeccable service to drive results, Craftsman+ is known for its best-in-class creative agency, driving results through powerful ideas and engaging storytelling.

Discover more at www.craftsmanplus.com.

View original content to download multimedia.

Contact us

Connect with us today to design creatives that make your Q4 campaigns stand out and deliver results.

Contact us

Connect with us today to design creatives that make your Q4 campaigns stand out and deliver results.

Contact us

Connect with us today to design creatives that make your Q4 campaigns stand out and deliver results.

Craftsman+ Announces New VP of Sales to Accelerate Growth & Build Momentum for Creative Ad Platform Leader