NEW YORK, May 15, 2024 (GLOBE NEWSWIRE)

CRAFTSMAN+ Launches CTV and DOOH Creative Advertising Solutions

CRAFTSMAN+, a leader in creative advertising solutions, announces its expansion into Connected TV (CTV) and Digital Out of Home (DOOH) advertising creative services. As the omnichannel marketplace evolves and consumer behaviors shift towards dynamic content, CRAFTSMAN+ is setting new industry standards by delivering superior creative solutions tailored to these emerging channels.

Today, 92% of U.S. households are accessible via CTV advertising. In the U.S. alone, CTV advertising revenue rose to $25.9 billion in 2023, with forecasts indicating continued robust growth. Furthermore, DOOH advertising is transforming public spaces into dynamic arenas of discovery, where brands can leverage technology like virtual billboards and transit screens.

The global DOOH market, valued at $15.13 billion in 2023, is projected to reach $32.63 billion by 2030, growing at a CAGR of 11.6%. CRAFTSMAN+ anticipates significant growth within both CTV and DOOH as these channels see an uptick in consumer and business interest.

Standing Out in a Crowded Ecosystem

With increasing investment in CTV and DOOH, captivating creatives are crucial for brands to stand out. CRAFTSMAN+ leverages cutting-edge technology and production expertise to craft ads that capture attention and drive engagement in a privacy-first world.

“It was wonderful to see the CRAFTSMAN+ team show off their tremendous skills and passion for delivering imaginative, high quality, and original art to drive awareness of our game. Expectations were well exceeded with ideas and execution that represented the brand in new and fun ways.”

— Nancy Kiss, Director of Marketing at Microsoft

“As digital advertising evolves, CRAFTSMAN+ is committed to anticipating market shifts,” said Alex Merutka, CEO of CRAFTSMAN+. “With data privacy regulations restricting access to user-level data, our expansion into CTV and DOOH is timed to capitalize on the need for top-of-funnel strategies that prioritize engaging storytelling. Dynamic creatives are more crucial than ever for making a lasting impression.”

For more information on transforming your advertising strategy, visit CRAFTSMAN+.

About CRAFTSMAN+

CRAFTSMAN+ is a leading creative ad technology company dedicated to empowering brands and marketers with the tools to drive rich ad experiences at scale. By expanding into CTV and DOOH, CRAFTSMAN+ continues to enhance its ability to deliver outstanding results through innovation and creative excellence.