It’s that time of year again. The 2025 NFL season kicks off on Thursday, September 4, with the defending champs taking on their rivals under the bright lights. Across the country, fantasy football managers are huddled over their draft boards, debating whether to go heavy on running backs or grab that elite tight end early.

And if you’re a brand in today’s market? You should be thinking the same way. Because just like a championship fantasy roster, your growth stack needs balance, versatility, and players who can deliver under pressure.

Why Build Your Growth Stack Like a Fantasy Football Team?

Fantasy football is part art, part science. You analyze player stats, matchups, and dependable point-getters. Your mobile growth strategy should work the same way:

• Quarterbacks (QBs): Call the shots and Decide who gets the ball, driving performance with data and insight.

• Running Backs (RBs): Grind out consistent gains as steady workhorse players.

• Wide Receivers (WRs): Make the big plays, opening up new scoring opportunities.

• Defense (DST): Protects the field, controlling positioning and dictating play.

• Kickers: Deliver clutch points when attribution is on the line.

• FLEX: Your wild cards—players that plug in anywhere and deliver big, unexpected plays.

Let the Games Begin: Why Mobile Is More Competitive Than Ever

Gone are the days of mobile marketing being a friendly pickup game. We’re in the NFL now: full speed, full contact, no mercy. Sensor Tower’s State of Mobile 2025 report shows just how fierce the competition has become:

• $150 billion in global mobile consumer spending in 2024—the strongest growth since 2021.

• Non-gaming apps now account for the majority of revenue at 51%.

• Generative AI apps drove $1.3 billion in consumer spend, a