As 2025 unfolds, video advertising continues to dominate the digital marketing landscape, evolving into a critical tool for brands aiming to capture attention and drive results. But what sets a high-performing video ad apart in this competitive space? From short-form content to interactive end cards, the formula for success is both data-driven and nuanced. Let’s explore the strategies and trends shaping the future of video advertising and how brands can capitalize on them for campaign success.