You may have heard us mention User-Generated Content (UGC) and playable ads a few times. Honestly, we can’t stop talking about them! And for good reason.

Unlike traditional ads that flood our feeds, UGC and playable ads offer a unique and captivating experience. As a savvy marketer, you're always on the lookout for the latest trends to showcase your brand and cultivate customer loyalty. UGC and playable ads deliver all that and more!

Let’s take a quick look at just how powerful UGC and playable ads are.

UGC: Connecting Users and Brands Through Authenticity

Studies show that UGC outshines branded content when it comes to engaging audiences. In fact, 6 in 10 marketers report higher engagement rates with UGC in marketing and communication channels. Furthermore, a whopping 79% of people admit that user-generated content significantly influences their purchasing decisions.

Authenticity matters, and UGC wins hearts with 60% of consumers considering it the most genuine form of marketing content.

Playable Ads: Connecting Users and Brands Through Gamification

Playable ads offer substantial benefits, including significantly enhancing user engagement and retention rates. With interactive gameplay or simulations, they offer a tangible experience that builds trust and leads to conversion rates three times higher than regular video ads.

Additionally, playable ads are 32% more memorable than non-interactive ads, thanks to their interactive elements that leave a lasting impression. Studies show that playable ads can boost retention rates by a whopping 30-40%. By letting users interact and play with the ad content, they create an immersive experience that keeps people engaged for longer.

UGC Meets Playables for Unforgettable Brand Experiences

Marketers can leverage the combined power of user-generated content (UGC) and playable ads to create compelling and highly engaging advertising campaigns. By incorporating UGC into playable ads—such as featuring creator testimonials within a game interface—marketers can tap into the authenticity of UGC while harnessing the interactive nature of playables.

Get Ahead of the Trend

The world of interactive ads is new territory and has the power to ramp up your conversions and keep users coming back for more. As you work UGC and playable ads