What to See, Where to Be, and How to Crush the Biggest Week in Mobile — events, energy, and everything in between.

Heading to Vegas the week of May 19-22? You already know the drill: it’s mobile’s most important week of the year.

This year the CRAFTSMAN+ team isn’t just showing up—we’re shaping the week. From sharp panels to off-the-record dinners and rooftop mixers, we’re proud to return with events that are Larger than Life. We’re also excited to celebrate MAU, which continues to create the space where mobile’s most creative minds can collide and collaborate.

Here is your insider guide on where to be and how to make the most of MAU 2025.

Why MAU Vegas Matters More Than Ever

“MAU isn’t just a conference—it’s your competitive edge.” — Angela Harar, MAU’s VP of Strategy and Growth

MAU delivers real industry connections and a space to rethink what’s possible. This year’s programming includes:

• Brand-new content tracks on AI, CTV, monetization, and global growth

• A redesigned show floor for spontaneous meetings and discovery

• The MAU Women’s Forum + roundtables on leadership and identity

• A 1:1 Education Meeting Zone for strategic conversations

The CRAFTSMAN+ MAU Experience: Larger Than Life

The Ryōtei Room

May 19 | 7:00 PM
Location: Secret Location

Our signature invitation-only omakase experience. Bold flavors and high-caliber conversation. Presented by: Aarki, CRAFTSMAN+, VYBS

Request an invite

MAUi Aloha Hour

May 20 | 2:00–4:00 PM
Location: SkyLofts at MGM Grand

Rooftop views and craft cocktails. A who’s who of app marketing in a curated rooftop retreat. Presented by: Singular, InMobi, CRAFTSMAN+

Request an invite

La Tavola Mobile

May 20 | 6:30 PM
Location: Secret Italian hideaway

An intimate multi-course Italian dinner where the future of mobile gets mapped out. Presented by: Singular, Adikteev, CRAFTSMAN+, Voyantis

Request an invite

The Afters

May 21 | 10:30 PM – 3:30 AM
Location: Encore Beach Club at Night

The legendary unofficial afterparty featuring DJ Hugel. Presented by: Adikteev, CRAFTSMAN+, Roku Advertising, Verve

RSVP now

Don’t Miss: Nancy Roberts on the MAU Stage

PANEL: The New AI Stack
May 22 | 3:30 PM | Terrace Ballroom 150
Learn from CRAFTSMAN+ President Nancy Roberts on scaling smarter in the age of AI.

ROUNDTABLE: Imposter Syndrome in Your Career
May 20 | 2:45 PM | Terrace Ballroom 150
Nancy joins the MAU Women’s Forum to discuss the pressure to perform in a fast-moving industry.

CRAFTSMAN+ TIPS: How to Crush MAU Vegas

• LinkedIn Nearby: Keep your QR code ready for instant connects.

• MAU App: Essential for scheduling and private event RSVPs.

• The 30-Second Pitch: You’ll need this at every mixer.

• Ghosting: Don't ghost the invite-only dinners; that's where the real deals happen.

Book time with CRAFTSMAN+ here