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Empower Intelligent Creativity

CRAFTSMAN+ is a performance-driven creative agency and software platform, powering growth for top global partners.

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Choose CRAFTSMAN+

Built for Performance at Scale

Test-and-Learn at the Core

We don't just produce assets, we build conversion systems — every output refined toward what drives results.

Scalable

From one ad to one hundred, fast. High-volume, high-quality output without bottlenecks.

We Are the Experts

Years of hands-on experience in rich media, playable ads, and mobile-first performance campaigns.

Platform-Specific

Purpose-built for every network. Concepts tailored to each output to maximise performance and cost efficiency.

Creative services

One Elite Team for Every Format

Strategy, interactive dev, UGC, and video — handled end to end.

  1. Winning Playables

    High-fidelity playable ads engineered to win on any global network.

    Winning Playables

  2. Video + Performance UGC

    Creator UGC and video designed to maximize your IPM.

    Video + Performance UGC

  3. Strategy + Art Direction

    Technical creative direction that aligns brand with high-scale ROI.

    Strategy + Art Direction

  4. Optimized + Dynamic Creative

    Variants and testing that compound your performance over time.

    Optimized + Dynamic Creative

Our approach

Familiarity breeds efficiency

The more we know, the faster we go.

  1. Discovery

    Onboarding, goals, and scope. We assemble your media buyer, creative strategist, and support team.

  2. Orchestrate

    Define audience, budget, schedule, and placement, then set up your campaigns.

  3. Launch

    Go live with a real-time dashboard of your key KPIs.

  4. Reporting

    Weekly reviews tracking click-through rate, conversions, and ROAS.

  5. Optimization

    Cut the underperformers, scale the winners, and expand reach across networks.

Powered by PLAY

Unlock Deeper Insights

Data you simply cannot get from static or video creative.

2B+ Pre-Click Data Points Collected Annually
  • Tap-level analytics inside every interactive asset
  • Insights into user behavior to guide your creative work
  • Enhanced strategy across channels & formats
  • A measurable creative feedback loop

Our work

Formats We Ship

  • 01 Playable ads
  • 02 Interactive End Cards
  • 03 3D & 2D video
  • 04 UGC
  • 05 CTV & Live Action
  • 06 Statics
  • 07 Key Art
  • 08 Cinemagraphs
  • 09 Digital Out of Home
  • 10 App Store Creative

Our proof of concept

Case Studies

The CTV campaign created by CRAFTSMAN+ was a true game-changer for us. We were able to reach a larger audience than ever before and see a significant increase in traffic to our website. It was great working with CRAFTSMAN+ and we look forward to continuing our partnership with them in the future.
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The CRAFTSMAN+ team is well-versed in UA creative best practices and gave us a ton of guidance on customizing assets specific to Facebook placements.
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For the first time ever since running playables, we’ve been able to produce ad units that meet and in some cases exceed our lofty ROAS goals.
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The CRAFTSMAN+ team helped us unlock a scalable way to engage users, capture new budgets, and collect critical data to optimize our in-app mini-game experience.
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With CRAFTSMAN+, we were able to instantly start creating playable ads for our clients at scale. CRAFTSMAN+ truly understands our needs as a mobile DSP and has been instrumental in continuing to level-up our creative offering.
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CRAFTSMAN+ helped us scale from concept to launch in record time. That speed lets us test more, refresh faster, and deliver campaigns that truly resonate.
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Ready to Get Creative?