In an era when mobile screens are often the first and last thing people see every day, advertising in-app has become a vital part of a well-rounded digital advertising strategy. For PC and console game developers, advertising in mobile games to attract new players is increasingly effective. Today, mobile gaming inventory is a premium contender in the in-game advertising ecosystem. Keep reading to learn the unique benefits of console and PC game promotion in mobile apps.

Digital Gamers in 2024

According to eMarketer, more than half (54.6%) of the US population will be digital gamers in 2024.

Digital Gaming Demographics

• Majority of Mobile Players are Female: While the stereotype is often young and male, 48% of the global mobile gaming market consists of female players.

• Men Dominate Console/PC: Male players make up two-thirds of the audience on both console and desktop/laptop devices.

• Youthful Engagement: More than 75% of 18 to 24-year-olds play video games. As of March 2023, 71% of US Gen Zers played mobile games, though younger Gen Zers (13-17) still lean heavily toward consoles.

The Mobile Gaming Opportunity

Mobile gaming has become the most accessible form of gaming due to widespread smartphone adoption.

• Time Spent: In 2024, individuals will spend an average of 26 minutes a day playing mobile games (up 4.8% from 2023). Compare this to 17 minutes on PC and 18 minutes on consoles.

• Population Share: Mobile gamers will rise to 168.2 million people—nearly 50% of the overall digital gaming population.

• Device Overlap: Almost 9 in 10 digital gamers play on mobile, meaning only 10% of gamers are "console or PC only."

Mobile Game Advertising Trends

US mobile game ad revenues are projected to reach $7.74 billion, a 13% increase year-over-year. Q4 2023 marked a record-breaking season for advertisers, driven by deeper insights into player behavior.

• Ad Spend Growth: Spend increased 10% year-over-year between late 2022 and 2023.

• Increased Impressions: Average ad impressions per user increased by 7% as engagement rose.

• Casual Gaming Dominance: Casual mobile games grew the most, with a 23% increase in revenue YoY.

Benefits of Promoting Console/PC Games in Mobile Apps

Tapping into in-app advertising is crucial for brands looking to capture audiences where they spend the most time. For console and PC developers, this strategy offers several key advantages:

1. Diversify Audience Reach

Advertising in mobile games allows developers to bridge the gender gap and engage with a wider, untapped audience, particularly female players who are heavily active on mobile.

2. Engage Younger Generations

By promoting within mobile apps, developers can reach Gen Zers where they are most active, enticing them with the immersive experiences that only console and PC games can offer.

3. Discovery and Re-engagement

Since 90% of gamers use mobile devices, these apps serve as a powerful discovery platform for players already inclined toward gaming but who may not yet know about your latest PC or console title.

4. Cross-Platform Revenue

Developing and promoting cross-platform experiences can increase revenue by 20% to 40%. It reduces costs, enhances user experiences across devices, and maximizes profit potential.

Effective Mobile Ad Formats

• Interstitial Ads: Full-screen ads at natural pause points (like between levels) that don't disrupt the gameplay flow.

• In-Game Events: Hosting branded events or integrating virtual goods directly into the gameplay.

• Interactive/Playable Ads: These "try before you install" units allow users to experience a snippet of the game. Playables can drive up to 5x higher installs per impression (IPM) than traditional video ads.

Takeaways for Developers

• Broaden Reach: Tap into the diverse female and Gen Z demographics.

• Drive Discovery: Use high-traffic mobile channels to lead players to your console/PC titles.

• Maximize ROI: Leverage interactive formats like playables for higher conversion rates.

Ready to revolutionize your game promotion strategy? Contact CRAFTSMAN+ today to explore how interactive ads and playables can drive success for your next launch.