In an advertising world that's more dynamic and competitive than ever, playable ads are both a beacon of innovation and a proven strategy for engaging consumers more deeply than traditional ads ever could. Whether you're looking to boost engagement, increase conversions, or make your brand unforgettable, this blog is your must-read playbook for getting started with playable ads.

Why Playable Ads?

Playable ads prompt users to interact with a brand's message through game-like experiences. These ads not only engage but also entertain, turning ad experiences into memorable and enjoyable interactions. Here’s why they’re becoming indispensable:

• Unmatched Engagement: Playables encourage active participation, leading to up to 40% higher click-through-rates (CTR) and 5x higher IPM.

• Better Conversion Rates: Driven by gamification, these ads can see 20x more installs and 7x higher conversion rates.

• Increased Brand Recall: Playables are 32% more memorable than traditional formats.

Crafting Your Playable Ad: A Step-by-Step Guide

Creating an effective playable ad involves both art and science. Here’s how to ensure your ad captures attention and drives action:

1. Define Your Objective

Clearly define your goal: brand awareness, app installs, or product promotion. Your objective shapes the design.

• Awareness: Simple puzzle games (e.g., matching outfits for a fashion brand).

• Installs: Maze or escape room mechanics that use the app’s actual features.

• Product Promotion: "Catch and collect" games involving product ingredients.

2. Choose the Right Game Mechanic

The mechanic should be enjoyable and easy to grasp. Examples include:

• Fashion Retailer: Mix and match mechanics.

• Automotive: Racing games showcasing speed and handling.

• Real Estate: Selection games for designing dream homes.

Click to Play Examples

L'Oréal - Let's play!

DoorDash - Let's play!

Walmart - Let's play!

3. Design for Engagement

• Quick Onboarding: Users should understand the game instantly.

• Rewarding Interactions: Include participation rewards like discounts.

• High-Quality Graphics: Use visuals that reflect your brand aesthetic.

4. Optimize for Performance

Ensure quick loading times. Finish with strong end cards and clear CTAs like "Download Now" or "Learn More."

5. Test and Iterate

Use A/B testing to refine: CTA colors, end card copy, and background audio elements.

Implementation: Seamless and Strategic

Using ad creation platforms like CRAFTSMAN+ PLAY simplifies the process:

• No-Code Editor: User-friendly interface for all skill levels.

• Multi-Network Support: Export across all major advertising networks.

• Repurpose Assets: Integrate existing video and static materials.

Start Crafting Your Playable Ads

Playable ads blend entertainment with advertising to create felt and remembered experiences. Ready to transform your strategy? CRAFTSMAN+ is here to help.

Request a Demo Today!